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Top Social Influencers You’ve Never Heard Of

Early in the month, Twitter bought itself a talent agency. Niche is a NYC based company that pairs web talent on Instagram, Twitter, Vine, and Tumblr with advertisers. While you may not notice these influencers if you walked past them on the street, your kids and anyone in Gen Z (born 1997 – 2002) does. These weblebrities […]

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Why Subaru Wins At Customer Engagement

Full disclosure, I’m a huge Subaru fan. Either way, this recent stunt/campaign is awesome. Overall, the idea is simple: listen to the fans and create valuable content that is easy to share. If you can find and activate your most loyal fans in a way that helps generate new fans, deep engagement and future conversation, […]

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Infographic: 7 Stats About the Internet

Staff.com sent me a great infographic with 7 stats about the internet. These are fun and interesting but they are also important for knowing your customers and understanding how you are received. Does your company do business in China? Did you know they have twice as many web users than us? Their top ecommerce site […]

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Video Best Practices

Consumers looking for quality entertainment only have a limited amount of time to devote to watching video-presented programming, so brands have to reach them right away, grab their attention and keep them riveted. Such video best practices are better known by their famous mantra of “give the customer what they want when they want it,” […]

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Not Just Videos, YouTube can Handle Photos

The Digital Inspiration Blog posted a great article about making a YouTube Slideshow. While this is interesting for the masses, brands and businesses should consider this as one more argument against YouTube being difficult to tackle. Filming and editing are still expensive. Motion graphics are even more money. This easy alternative is a great addition […]

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