There are literally thousands of social networks with millions of users. One quote you often hear around Icebreaker folk is, “If they aren’t talking about you online today, they’ll start tomorrow.” Choosing a social network is as a marketing platform requires thought, planning and strategy. Here is how not to choose a social media platform: […]
Continue Reading
With the growing popularity of mobile devices, it is easy to assume we know how the Internet is being used. Assumptions don’t help you cater to your real customers however. It is important to know the characteristics of today’s Internet users in order to successfully appeal to them as potential customers. Mobile Searches Lead to […]
Continue Reading
Chances are you fall into the set of 200 Million registered LinkedIn users. If you are still not sure about joining, perhaps this recent infographic will help make a case for the network. We have posted about how LinkedIn is relevant for recruiters (and again for April Fools day) but this will serve as a […]
Continue Reading
These days, people are using their personal devices to access social media and the Internet for nearly everything. Some of the most common things people use the Internet for include: Surfing the web – 81% Making online purchases – 67% Managing personal or company finances – 46% Making travel arrangements – 43% With so much […]
Continue Reading
We all know that the LinkedIn has had en enormous impact on the way people search for jobs and connect with past — and potential — colleagues. Did you know, however, that it’s also changing the way recruiters search for job candidates? In 2012, 73 percent of recruiters and human-resources professionals used social media to […]
Continue ReadingNew research supports claims that teens are leaving Facebook. Why are they leaving and where are they going? They may be leaving because of you. Especially if you are a parent of a teen or if your brand has a game or app. The number of teens with smartphones has increased 61% since 2011. This […]
Continue Reading
Facebook Home launched last week and many are still trying to understand exactly what it is. The early rumors claimed that Facebook was launching its own phone. Instead, Facebook Home is an application available for the Android operating system. In their words, Facebook Home is a: Facebook Home helps bring chatting, updates from friends and […]
Continue Reading
All Facebook posted an infographic that highlights key stats to track regarding your facebook performance. We have worked with a number of CMOs and marketing departments who are delivering Facebook stats up the chain. More often than not, these reports are sparse or are not giving a clear picture. Many are only reporting fan growth. This certainly is an […]
Continue Reading
This is the 3rd edition of the Geosocial Universe Infographic produced by JESS3. The updated and redesigned infographic highlights the growth of mobile-only services, shows which services have disappeared or become obsolete and helps plot the relative size of key social players. All this with a few Star Wars and video game tidbits in the back to […]
Continue Reading
The average person spends about 28% of their week managing email. The average CEO gets 200-300 emails PER DAY!! Email overload? We have worked with CEOs who had over 70,000 unread messages in their inbox; it was absolutely costing them business. Email overload and email management is a key conversation we have with clients. We […]
Continue Reading
