SEO

Why SEO Is Not The Answer

Unless the question is, “What’s a three letter acronym for the process of increasing organic website traffic,” SEO is not the answer. Recently we’ve been shifting attention from SEO to other marketing strategies for new clients. Here are the items we look for in an SEO client: Do you have a unique selling proposition? That is, why […]

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How Blogging Doubled Our Traffic In 1 Month

If you build it, they will come. That may work for baseball ghosts but doesn’t work for everything. Many startups learn this the hard way. They build a shiny new site and expect the world the show up. “We thought it would be viral.” If people don’t know you exist, they can’t get infected. Our blog […]

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Better is More: Content Marketing and The Facebook Algorithm

Once Facebook became a marketing channel, everyone set out to grow their fanbase. There was little talk of content, or engagement at the time. Many agencies were selling reach and follower growth. Many promised the world and few delivered. This was an era of $0.20 CPC ads and MySpace widget installs. Social media marketing has […]

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Google+ Hashtags Are Everywhere

Google users knew it was only a matter of time before the search engine started pushing more of its Google+ content in organic search results. Aiming for what it calls a “richer hashtag experience,” Google will now begin displaying posts from its social network whenever users search for a hashtag term. Hashtags are usually used […]

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