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5 Reasons Not To Advertise on SnapChat

You may have heard that SnapChat has started selling advertising space last fall. So far companies such as McDonalds, Samsung, Macy’s, and EA have all jumped on board. You may be interested in buying an ad but why buy one instead of building a presence like any other network? If you’re on the fence, here are […]

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Is Mark Zuckerberg The New Oprah?

When Facebook CEO Mark Zuckerberg speaks, the social media crowd listens. Now the world will find out if they are interested in what he is reading. Zuckerberg decided to crowdsource ideas for his 2015 personal New Year’s Resolution challenge, and promptly got over 500,000 ideas. The winning suggestion led to the social media tycoon starting […]

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NFL Signs Partnership With Twitter

NFL and Twitter have entered into a partnership to offer real-time, sponsored updates during games. The partnership takes advantage of Amplify, the social media site’s program that embeds video directly into a Twitter feed. What does this mean to the average football fan? More highlights, more content and easy access to instant replays. The new […]

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National Bullying Prevention Month

For kids and teens, social media is part of daily life. There’s no real distinction between what goes on at school and what happens on platforms like Facebook, Twitter and Google+. With one in six teens having experienced cyberbullying in the last year, social media sites are taking steps to ensure that parents understand the […]

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Want Some Free Press? Ignore Your Customers

Social media can be profoundly impactful for business, and many companies combine detailed strategies with a multitude of available platforms to their advantage on a daily basis. Others manage to fail miserably by falling into the trap of bad social media practice. Given the viral nature of the social landscape, it doesn’t take long for […]

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Social Media Presence Can Drive Up Stock Prices

It seems that barely a week passes and another reason appears for managers to promote their company’s business via social media. Popularity on social media sites such as Facebook, Twitter and more can affect a business’s stock prices. A recent study conducted by a Pace University post-graduate student in conjunction with Famecount indicated that the […]

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Will Technology Make Your Job Redundant?

Staff.com posted an infographic which highlights 7 job functions that technology is trying to replace. In most cases the technology is there. All that is missing is user adoption. You may read some of these and say, “No i’d never do that.” Well, that’s what you said about using your credit card online (Psst, Amazon […]

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How a Webcam Became Broadcast Newsworthy

With all types of television network coverage, radio broadcasts and live Internet streaming coverage for mainstream media outlets, it came down to a grassroots approach that gave Boston residents the consolation they needed in the wake of the Boston Marathon bombing tragedy. A Framingham, Massachusetts resident with a police radio scanner and a web cam […]

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How Old is SPAM? 35 Years Old Today!

What a perfect day for you to ask, “How old is SPAM? How long has it been going on?” Today is the perfect day because it is the 35th anniversary of the first SPAM message sent via email. On this day in 1978, Gary Thuerk (a marketer at Digital Equipment Corporation) sent an ad for […]

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Icebreaker Consulting Earns Coveted Mentor Role at TechLaunch

Icebreaker Consulting is pleased to announce that founder Aaron Mandelbaum has been accepted as the latest expert mentor at TechLaunch, New Jersey’s premier technology start-up accelerator. His effective term will begin immediately. As a TechLaunch mentor, Mr. Mandelbaum will work with the principals of young technology companies to establish working relationships that strengthen the local […]

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