fails

Why You Should (and should not) Schedule Posts

Last Monday a 9-year-old girl from New Jersey was learning to shoot an Uzi at a range in Arizona while on vacation with her family. Shortly after her second attempt at a shot, her instructor was being airlifted to the hospital having been hit multiple times. He died later that night in the hospital. As the story began […]

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Want Some Free Press? Ignore Your Customers

Social media can be profoundly impactful for business, and many companies combine detailed strategies with a multitude of available platforms to their advantage on a daily basis. Others manage to fail miserably by falling into the trap of bad social media practice. Given the viral nature of the social landscape, it doesn’t take long for […]

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How Major Brands Were Just Destroyed on Reddit

Reddit.com is a massive site (23.4 Million unique visitors per month) that offers messageboards (called subreddits or “subs”) on any topic you can imagine. Any user can create their own sub which others can subscribe to. Posts on subs can be voted up or down and popular posts are fed to the front page for […]

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What can you do if a Twitter hashtag campaign backfires?

Users start using the hashtag to promote other competitors or use it for negative comments. View Question on Quora

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Best and Worst Superbowl Ads

Everyone knows that the Baltimore Ravens beat the San Francisco 49ers. Yet, there was another match that came down to the wire – 2013 Super Bowl ads. With millions of dollars invested in one ad, Super Bowl ads are in their own league. Oreo The Oreo whisper Super Bowl ad scored the winning touchdown. The […]

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We are never alone

Melissa Stetten is a model. On a recent trip from LA he was chatted up by Brian, the man next to her who made a number of advances including misinformation about his past. He thought he was only speaking to her but as social media teaches us, we are never alone. Melissa began sending snippets […]

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Social fail- Breastfeeding

This is one of those exciting moments where people can agree and disagree all at once. There has been an ongoing debate in America about the right to breastfeed in public. Whatever your take on the subject, if you run the social media for an entity who wrongfully/forcibly removed someone from your property, don’t draw […]

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