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Is Mark Zuckerberg The New Oprah?

When Facebook CEO Mark Zuckerberg speaks, the social media crowd listens. Now the world will find out if they are interested in what he is reading. Zuckerberg decided to crowdsource ideas for his 2015 personal New Year’s Resolution challenge, and promptly got over 500,000 ideas. The winning suggestion led to the social media tycoon starting […]

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Facebook Video Posts On The RIse

YouTube is the most popular website for videos but Facebook is rapidly catching up. New data shows a significant increase in the number of videos posted. Facebook users are posting 75 percent more videos than they were just one year ago. Facebook revealed this fact in a recent announcement highlighting the company’s worldwide reach. In the United States, […]

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Facebook Messenger Steals Eyes From Itself

As may be expected with the popularity of social media, the Facebook app is the most often used app on smartphones. However, its usage has been declining lately, dropping over the last year from 76.2 percent down to 69.0 percent as of November of 2014. A look at the data shows that Facebook Messenger has […]

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Better is More: Content Marketing and The Facebook Algorithm

Once Facebook became a marketing channel, everyone set out to grow their fanbase. There was little talk of content, or engagement at the time. Many agencies were selling reach and follower growth. Many promised the world and few delivered. This was an era of $0.20 CPC ads and MySpace widget installs. Social media marketing has […]

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How A Facebook Complaint Boosted Sales

Liberty Bottleworks received a harsh complaint from a customer on their Facebook page. They responded with an eloquent and inspired post that went viral. Here’s the original conversation: So just as this hit, a former employee of Liberty posted a screenshot on Reddit and they were instantly flooded with support from across the world. Days […]

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Facebook Marketing Just Got A Lot More Expensive

Facebook marketing is relatively new in grand scope of life yet still represents a fundamental shift in online marketing. In fact, the business of Facebook has arguably overpowered its social implications even before its IPO. Recently, Facebook made a subtle shift in its algorithm that has significant implications for marketers. Specifically, posts that show up […]

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A Multi-channel Fail Strategy: Amy’s Baking Company

All businesses make mistakes sometimes: an airline loses luggage, a restaurant mixes up an order, a shipment is damaged en route. But, what all smart businesses do is avoid trying to put out that customer relations fire with a can of gasoline, the gasoline here being social media. Restaurant owners Samy and Amy Bouzaglo tried […]

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Infographic: 7 Stats About the Internet

Staff.com sent me a great infographic with 7 stats about the internet. These are fun and interesting but they are also important for knowing your customers and understanding how you are received. Does your company do business in China? Did you know they have twice as many web users than us? Their top ecommerce site […]

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Infographic: Are Teens Leaving Facebook?

New research supports claims that teens are leaving Facebook. Why are they leaving and where are they going? They may be leaving because of you. Especially if you are a parent of a teen or if your brand has a game or app. The number of teens with smartphones has increased 61% since 2011. This […]

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INFOGRAPHIC: Average Facebook Performance

All Facebook posted an infographic that highlights key stats to track regarding your facebook performance. We have worked with a number of CMOs and marketing departments who are delivering Facebook stats up the chain. More often than not, these reports are sparse or are not giving a clear picture. Many are only reporting fan growth. This certainly is an […]

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