Why There Is Spam On My Twitter Feed?

There is an old joke applied to software which I first heard from Microsoft. It’s a simple, one sentence excuse that pops up often. “It’s not a bug, it’s a feature.” Twitter announced (via a support article) that they are working “to make your home timeline even more relevant and interesting.” They are doing this by adding posts from strangers […]

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Better is More: Content Marketing and The Facebook Algorithm

Once Facebook became a marketing channel, everyone set out to grow their fanbase. There was little talk of content, or engagement at the time. Many agencies were selling reach and follower growth. Many promised the world and few delivered. This was an era of $0.20 CPC ads and MySpace widget installs. Social media marketing has […]

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