CMO

The Social Media Org Chart

“Where does social media sit in your organization?” “In the cloud! LOL #marketingjokes #lol #funny” Yes yes, very droll but as I drove this actual twitter conversation offline and deeper it became clear that those responsible for social media had minimal oversight and scattered responsibilities. Recently another colleague working with a Fortune 50 company met […]

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The Conversation Prism

The newest version of the Conversation Prism is here! Version 4 has been updated for 2013 and it includes many new resources and sites. Here is the basics about the Conversation Prism: “Developed in 2008 by Brian Solis, The Conversation Prism is a visual map of the social media landscape. It’s an ongoing study in […]

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Are You Unprepared for Digital Marketing

Corporate marketing is changing, and the future is becoming increasingly digital. Although digital marketing investment is a well-acknowledged trend, you would be surprised at just how many major corporate executives’ firms are so behind the times that they can’t even hide it. We have discussed the High Tech CMO in the past and these numbers […]

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The High Tech CMO

Gone are the days when a company’s chief marketing officer huddled together with his or her staff in a high rise office to come up with the latest unique sales campaign. Often, what came out of those brainstorming sessions were educated guesses, sometimes on the mark, but often wildly off. These days, the wise and […]

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