analytics

Social Media Presence Can Drive Up Stock Prices

It seems that barely a week passes and another reason appears for managers to promote their company’s business via social media. Popularity on social media sites such as Facebook, Twitter and more can affect a business’s stock prices. A recent study conducted by a Pace University post-graduate student in conjunction with Famecount indicated that the […]

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INFOGRAPHIC: Average Facebook Performance

All Facebook posted an infographic that highlights key stats to track regarding your facebook performance. We have worked with a number of CMOs and marketing departments who are delivering Facebook stats up the chain. More often than not, these reports are sparse or are not giving a clear picture. Many are only reporting fan growth. This certainly is an […]

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Valentine’s Day Stats According to Facebook

Valentine’s Day stats may not be something you ever thought to track but they exists so why not take a peek? We consistently tout the value of analytics social media offers; this is truly the ROI of social media. AllFacebook posted an infographic highlighting Valentine’s day stats on Facebook. Click the image to see a larger version. […]

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Facebook “likes” Photos

Facebook is constantly updating its algorithms, and it is easy to have your Facebook page get lost in the shuffle. You could pay to increase your page’s visibility with a Promoted Post or a Sponsored Story, but you don’t have to. Paying for posts can defeat the true sociability of social media. Visual Marketing Doesn’t […]

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Google Analytics in Real Life

any companies spend thousands of dollars on their websites and still lose potential customers. Google Analytics recently released a series of hilarious videos that show how many online shopping companies can lose their customers without realizing it. The videos show why it is important to understand your customer’s needs and to research your website’s statistics. […]

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