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5 Reasons Not To Advertise on SnapChat

You may have heard that SnapChat has started selling advertising space last fall. So far companies such as McDonalds, Samsung, Macy’s, and EA have all jumped on board. You may be interested in buying an ad but why buy one instead of building a presence like any other network? If you’re on the fence, here are […]

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Snapchat Builds Gets High-Caliber Ads

For a long time, Snapchat was seen essentially as an immature app. The founder, Evan Spiegel, was called a frat boy who was not going to be able to lead the company forward despite its surging success and value in the billions. However, that image has really changed lately, and Snapchat has been seeing increased […]

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Give Your Paid Search Extra Punch

Paid search provides the foundation for your holiday sales, but are you using it correctly? Are you using it at all? Follow these handy tips in order to improve click-through rates and conversations throughout Christmas and beyond: Re-evaluate Your Top KeywordsBefore you enter the big winter push, make sure you take time to use the […]

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How Old is SPAM? 35 Years Old Today!

What a perfect day for you to ask, “How old is SPAM? How long has it been going on?” Today is the perfect day because it is the 35th anniversary of the first SPAM message sent via email. On this day in 1978, Gary Thuerk (a marketer at Digital Equipment Corporation) sent an ad for […]

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5 Thoughts: Facebook Home for Brands

Facebook Home launched last week and many are still trying to understand exactly what it is. The early rumors claimed that Facebook was launching its own phone. Instead, Facebook Home is an application available for the Android operating system. In their words, Facebook Home is a:  Facebook Home helps bring chatting, updates from friends and […]

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Qualcomm Bus Stop Experience

Qualcomm is synonymous with mobile. To highlight this, they have created a viral video which focusses on the Qualcomm bus stop experience. The bus stop ads were replaced with URLs and copy asking if people were bored or wanted to see something different. Visitors who visited the website saw one of three various and exciting surprises. All […]

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Best and Worst Superbowl Ads

Everyone knows that the Baltimore Ravens beat the San Francisco 49ers. Yet, there was another match that came down to the wire – 2013 Super Bowl ads. With millions of dollars invested in one ad, Super Bowl ads are in their own league. Oreo The Oreo whisper Super Bowl ad scored the winning touchdown. The […]

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Superbowl Ads Start Early

For decades, the annual Superbowl broadcast had been the launching platform for the most innovative and, sometimes, controversial television ads of the year. As the event within the event, viewers have come to expect entertainment, with the ads themselves often outshining the play on the field for brilliance while others are worthy of the promotional […]

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