Search Engine Optimization, or SEO, is a complex practice that fundamentally shapes the way your site attracts and handles users. It incorporates many subfields, such as site design, content creation and link structuring, but these individual areas are impossible to master without a uniform methodology that takes your corporate goals and capabilities into account.

Icebreaker Consulting exists to apply your organizational strategies to improving the way you utilize data. We perform diligent research on public sentiment and your marketing strategies, and then we connect the results to the way you manage your web presence. In doing so, we help you map out the subtle marketing channels that dictate how people interact with you online and determine how you need to respond.

One of our main goals is to increase the amount of organic traffic your site gets. This traffic is comprised of users who actually want to find your products and services, and by optimizing your external link structure and analyzing your entire web presence, we make it easier for people to find you via search engines like Bing and Google. In the process, our teams are also able to figure out exactly where your visitors are coming from so that you know where to spend your marketing money.

Another big area we like to focus on is content shaping. We’ll teach you how to create content that actually draws people in because it provides them with useful or interesting information while subtly relating it to your business goals. Such content analysis is the only way to generate content that actually represents your business the way you’d like to portray it and simultaneously come up with keywords that might attract more organic page hits.

SEO is one of the most important aspects of running a digitally enabled business, and the Icebreaker Consulting teams endeavor to make it much simpler. By integrating your SEO practices into your overall business model, we’ll help you build a web presence that your organization can thrive on.

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