Social media has been deemed a legal outlet for cooperate announcements, but only if company investors are informed beforehand. On April 2nd, the Securities and Exchange Commission (SEC) redefined the way that big business can use social media.
These changes mean new advantages to businesses that utilize social media. The new guidelines provide companies with the freedom to better interact with existing customers and the consumer public. Social media is now held in the same light as cooperate websites, and this gives big business a way to truly share their operations with the people.
As social media continues to dominate marketing prowess on the Internet, these new guidelines could not have come at a better time. Connecting at the personal level defined social media marketing in 2012, and these trends are likely to become more common.
Corporate enterprise has realized that direct communication contributes to greater public interest for some time, but the SEC was a little slower to catch up with the big changes put forth by social media.