From the press center:
Friendster.com peaked in 2008 and saw a sharp decline in traffic as Facebook rose in popularity. 2013 could be the year of its return to social media dominance. Icebreaker Consulting of New York City and some of their partners are investing big money and significant resources on Friendster in the coming year. At a recent private event for clients, Chaucer Canterbury (Icebreaker’s new VP of “Friendstration”) explained the new direction. “LinkedIn is great but there are no games. There is also no virtual currency. These tools will help Friendster define the 21st century workplace.” Canterbury went on to explain that Friendster is poised to “recoup lost members and remind them of upcoming birthdays.”
Today, Icebreaker Consulting is launching “Friendster Optimisation” to its current services. This includes profile creation, gaming strategy and guild management. Individual clients will be trained in maximizing the SEO value of Friendster and in finding important contacts. Part of this is creating a profile photo that will do well in their integrated “Crush” game that asks users to rate how attractive strangers are. For businesses, Friendster Optimization means marketing through games, guilds and coin investments. “Bitcoins are great but Friendster coins are way more fun to earn and LinkedIn is years behind the virtual currency trend.”
To further raise awareness for this program, Icebreaker is launching the Join our Kindness Effort (J.O.K.E) campaign. Their commitment is to personally wish a happy birthday to every one of their contacts. Simply register on their Contact Page and include your birthday. They will call you on your next birthday.
Icebreaker Consulting founder Aaron Mandelbaum summed up the campaign well at the event stating, “The J.O.K.E. campaign is about friendship and kindness. We bring this to you and you bring it to life. Your day is always easier when you are smiling.”