These days, people are using their personal devices to access social media and the Internet for nearly everything. Some of the most common things people use the Internet for include:
- Surfing the web – 81%
- Making online purchases – 67%
- Managing personal or company finances – 46%
- Making travel arrangements – 43%
With so much activity occurring on so many different devices, it’s imperative that website owners have a responsive design that allows for simplistic cross-device viewing. In fact, some of the big names in online publishing are already on board in support of responsive design.
1. Responsive Design Meets Audience Consumption Habits
While some site visitors access the Internet solely from one device such as a smartphone or laptop, there are many others still who visit their favorite websites from a variety of devices. Having a responsive design that allows for easy viewing across all devices helps to keep visitors on your site and encourages them to return to your site in the future.
2. A Responsive Design Helps Combat the Competition
Unfortunately, all too many websites display the same way across every device. For site owners who optimize their website for cross-device viewing, this oversight can be an advantage towards gaining some advantage over competing websites.
3. Technology is Ever-Changing and Growing
First there were desktops, then laptops. Then came the iPod, iPhone and iPad. You’ve probably even heard rumors that a smart watch is up and coming. The point is, as web-capable devices change, screen sizes fluctuate and mobile web navigation continues to improve, it is imperative that site owners stay ahead of the curve by implementing a responsive design now.
In addition to the benefits a responsive design offers site viewers, it also provides an array of benefits to the site owner. A design that runs to its full potential on any device can save time by eliminating the need to build multiple sites, simplifies content management and even saves money by reducing the need for additional apps.
Featured image courtesy of Flickr user luc legay