All Facebook posted an infographic that highlights key stats to track regarding your facebook performance. We have worked with a number of CMOs and marketing departments who are delivering Facebook stats up the chain. More often than not, these reports are sparse or are not giving a clear picture. Many are only reporting fan growth. This certainly is an important item but what does it mean? How does that address your strategic goals? If your goal is to gain fans then great. Facebook can deliver so much more and your strategy (and stats) should take advantage of this. Use this infographic as a benchmark against other pages with similar fan bases.
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