Strategy

Why SEO Is Not The Answer

Unless the question is, “What’s a three letter acronym for the process of increasing organic website traffic,” SEO is not the answer. Recently we’ve been shifting attention from SEO to other marketing strategies for new clients. Here are the items we look for in an SEO client: Do you have a unique selling proposition? That is, why […]

Continue Reading

How Saying “No” To Customers Wins Us Business

“Hi, can you help us with XYZ?” “Yes, but… why?” Roughly 80% of our customers are referrals. The conversations often start like this one. People call for help with a specific program, tactic, or event to market, and many times when asked if we can help, we say no. Then, they hire us. We start by asking […]

Continue Reading

Yup: An Open Response to Frank Cespedes

For those of us who aren’t Frank Cespedes, this is an open response to an article he wrote on the HBR blog. My intention in writing this is to address a few key points that require further attention. Black and white arguing points with little context work against the industry. I am completely open to […]

Continue Reading

Top Social Influencers You’ve Never Heard Of

Early in the month, Twitter bought itself a talent agency. Niche is a NYC based company that pairs web talent on Instagram, Twitter, Vine, and Tumblr with advertisers. While you may not notice these influencers if you walked past them on the street, your kids and anyone in Gen Z (born 1997 – 2002) does. These weblebrities […]

Continue Reading

5 Reasons Not To Advertise on SnapChat

You may have heard that SnapChat has started selling advertising space last fall. So far companies such as McDonalds, Samsung, Macy’s, and EA have all jumped on board. You may be interested in buying an ad but why buy one instead of building a presence like any other network? If you’re on the fence, here are […]

Continue Reading

Kohl’s Joins the Blogosphere to Promote Fitness Products

Kohl’s has decided to join the blogging community to promote its fitness-related product line, using the #MakeYourMove hashtag to link social media and the brand website. The retail chain, consisting of over 1,160 department stores, has developed a health and fitness focus supported with a line of appropriate clothing, gear and equipment. With the blogs […]

Continue Reading

Facebook Video Posts On The RIse

YouTube is the most popular website for videos but Facebook is rapidly catching up. New data shows a significant increase in the number of videos posted. Facebook users are posting 75 percent more videos than they were just one year ago. Facebook revealed this fact in a recent announcement highlighting the company’s worldwide reach. In the United States, […]

Continue Reading

Infographic: Multi-Channel Marketing Campaigns

Multi-channel marketing is less of an option and more of a standard. One important thing to note is that many marketers are utilizing more than one channel without making an effort to devise an optimized plan which leverages interaction. For more details, we reached out to our friend Monique de Maio at onDemand CMO. At onDemand CMO, we […]

Continue Reading

Help! Strategic Hashtag Suggestion Wanted

Strategy as a word gets thrown around a lot. People are looking for it, others claim they have it. Some say they do it and most posit they need it. Talking about it is fairly meta but if you don’t know where you’re going, how will you know you’ve gotten there? In all our time consulting people and businesses […]

Continue Reading

The Social Media Org Chart

“Where does social media sit in your organization?” “In the cloud! LOL #marketingjokes #lol #funny” Yes yes, very droll but as I drove this actual twitter conversation offline and deeper it became clear that those responsible for social media had minimal oversight and scattered responsibilities. Recently another colleague working with a Fortune 50 company met […]

Continue Reading