Social Media 101

Social Media Weekly Schedule (Infographic)

Do you have a weekly routine for you social media team? Do they know what basic items need to be completed every week so they can stay on top? Rignite published this handy infographic to help. Take a minute to review this and tweak it for your specific needs. Again, this is a generalization; you may […]

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Better is More: Content Marketing and The Facebook Algorithm

Once Facebook became a marketing channel, everyone set out to grow their fanbase. There was little talk of content, or engagement at the time. Many agencies were selling reach and follower growth. Many promised the world and few delivered. This was an era of $0.20 CPC ads and MySpace widget installs. Social media marketing has […]

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5 Thing You Didn’t Know About Sentiment Analysis

Sentiment analysis is not only one of our most requested services, it is my favorite to work on. In the last 6 years that I’ve been working with sentiment analysis people regularly ask similar questions. Here are a few things you may not know about sentiment analysis based on our frequently asked questions. 1) What if […]

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What Star Trek Can Teach Us About Social Media

When the Founder and CEO of Icebreaker Consulting asked me to pen a guest post on Star Trek and social media, I couldn’t have been more pleased. I am, after all, the same guy who dropped a few (okay, I admit it was many more than a few) Star Trek references into blog posts I […]

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5 Clues Your Marketing Agency is Behind the Times

You can tell if someone doesn’t know how to cook, drive or speak a language. In business you know who will make a great CFO, CEO or assistant. Marketing has changed so much in the last few years it can be difficult to determine the efficacy of their programs and processes. Many traditional marketing firms […]

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7 Ways To Be More Engaging on Twitter

Twitter is a crucial part of many social media strategies and can be very effective when used correctly. Twitter has many nuances and colloquialisms that marketers must learn to be effective. This infographic from American Express will help with that process. No matter how many followers you have these tips will help you and your brand. […]

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What is the Best Social Media Platform For Your Brand?

There are literally thousands of social networks with millions of users. One quote you often hear around Icebreaker folk is, “If they aren’t talking about you online today, they’ll start tomorrow.” Choosing a social network is as a  marketing platform requires thought, planning and strategy. Here is how not to choose a social media platform: […]

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5 Essential Elements Of An Editorial Calendar

Plan your work and work your plan. You’ve heard it before but how deeply integrated is that plan with your day to day? How far ahead are you planning? Recently, a few clients have asked about the best way to create and maintain an editorial calendar. Here is a crash course and a list of […]

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Sentiment Analysis As Customer Service

A 2002 definition of Customer Service explains it is “a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation.” A Google image search for “customer service” returns pictures of people (mostly women) with headsets and huge smiles. Everyone over the […]

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Infographic: The Linkedin Ecosystem

LinkedIn is far more just an online resume and place to endorse people for skills you think they have. Groups, corporate pages, lead generation and sponsored posts all play a factor and are important to understand for businesses and individuals alike. We recently had two clients who both saw benefit from quick fixes with their […]

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