Sentiment Analysis

Proof That Chevy Understands Social #TechnologyAndStuff

This Vine is just a sample of the awkwardness that was Rikk Wilde at the MVP ceremony. Rikk is a representative of Chevy who was given the task of highlighting the new truck the company was giving away. Within seconds, #ChevyGuy and #TechnologyAndStuff became trending topics across the world. To further complicate matters, the truck […]

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5 Thing You Didn’t Know About Sentiment Analysis

Sentiment analysis is not only one of our most requested services, it is my favorite to work on. In the last 6 years that I’ve been working with sentiment analysis people regularly ask similar questions. Here are a few things you may not know about sentiment analysis based on our frequently asked questions. 1) What if […]

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Internet Retailer Conference & Expo: Sentiment Analysis Contest!

This week marks the 10th annual Internet Retailer Conference and Expo in Chicago. IRCE is the largest ecommerce conference in the US and one of my favorite parts of the year. Typically they do not offer speaking opportunities to consultants but this will be my 4th time speaking and my 5th time attending. This year […]

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Kitson: A Case Study On Customer Sentiment

Kitson LA has released a new line of designer t-shirts that feature the names of prescription drugs. The shirts sell for $58 – $98 each and have caused a huge uproar. Many who have experienced the pain and in some cases loss of loved ones due to prescription drug overdoses have taken to social media […]

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Sentiment Analysis As Customer Service

A 2002 definition of Customer Service explains it is “a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation.” A Google image search for “customer service” returns pictures of people (mostly women) with headsets and huge smiles. Everyone over the […]

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How A Facebook Complaint Boosted Sales

Liberty Bottleworks received a harsh complaint from a customer on their Facebook page. They responded with an eloquent and inspired post that went viral. Here’s the original conversation: So just as this hit, a former employee of Liberty posted a screenshot on Reddit and they were instantly flooded with support from across the world. Days […]

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Topsy Lets You Search for Any Tweet in History

If you’ve been wondering what was going on in the Twitterverse at its inception in 2006, it’s now possible to find out. Thanks to Topsy, a San Francisco-based social-analytics company, you can delve into all past public user activity on Twitter. That’s over 425 billion posts that include text, images, videos, links and anything else […]

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Social Listening- Understand Your Customer or Fail cat

What people say on social media is more important to your business than you think. Consider the case of the Hyatt and their “women having it all” campaign as detailed in a recent article from AdAge. Never heard of it? That’s because the hotel chain pulled the idea before it launched, all because of social […]

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How Major Brands Were Just Destroyed on Reddit

Reddit.com is a massive site (23.4 Million unique visitors per month) that offers messageboards (called subreddits or “subs”) on any topic you can imagine. Any user can create their own sub which others can subscribe to. Posts on subs can be voted up or down and popular posts are fed to the front page for […]

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Valentine’s Day Stats According to Facebook

Valentine’s Day stats may not be something you ever thought to track but they exists so why not take a peek? We consistently tout the value of analytics social media offers; this is truly the ROI of social media. AllFacebook posted an infographic highlighting Valentine’s day stats on Facebook. Click the image to see a larger version. […]

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