Instructional

Yup: An Open Response to Frank Cespedes

For those of us who aren’t Frank Cespedes, this is an open response to an article he wrote on the HBR blog. My intention in writing this is to address a few key points that require further attention. Black and white arguing points with little context work against the industry. I am completely open to […]

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The Social Media Tree- Part 3: Limbs and Leaves

Welcome to the final part of our social media tree analogy. In part 1  of this series we discussed seeds and roots. We talked about how to create a space for social media to thrive. In part 2, we discussed breaking out of the soil; creating leaves and deep roots to connect you with the world around you. Here […]

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Give Your Paid Search Extra Punch

Paid search provides the foundation for your holiday sales, but are you using it correctly? Are you using it at all? Follow these handy tips in order to improve click-through rates and conversations throughout Christmas and beyond: Re-evaluate Your Top KeywordsBefore you enter the big winter push, make sure you take time to use the […]

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The Social Media Tree- Part 2: Emergence

Welcome to part two of our social media tree analogy. You can find part 1 here and part 3 soon! Break Through to the World Above In our first installment, we discussed how your owned media needs room and nutrients to grow. Once your roots begin to spread seeds begin their journey up, seeking different nutrients. Two important things […]

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The Social Media Tree- Part 1: The Roots

There is life in every part of the world including the darkest caves and driest deserts. We know things can grow in even the harshest conditions but we often don’t know the best conditions for what we want to grow. Knowing what you want to harvest will determine where you plant your seeds. Also, your yield will suffer without having […]

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Better is More: Content Marketing and The Facebook Algorithm

Once Facebook became a marketing channel, everyone set out to grow their fanbase. There was little talk of content, or engagement at the time. Many agencies were selling reach and follower growth. Many promised the world and few delivered. This was an era of $0.20 CPC ads and MySpace widget installs. Social media marketing has […]

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How To Boost Productivity With A New Desktop Photo

You work long hours and want to be efficient with your time and energy right? If you’ve read this blog a bunch (thank you) then you know GTD comes up a lot and there are so many more great things we could say about it. This post is related to GTD in a way but it […]

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5 Essential Elements Of An Editorial Calendar

Plan your work and work your plan. You’ve heard it before but how deeply integrated is that plan with your day to day? How far ahead are you planning? Recently, a few clients have asked about the best way to create and maintain an editorial calendar. Here is a crash course and a list of […]

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Get More Clicks on Instagram With Blue

Many savvy marketers are looking to make the most out of social photo sharing sites such as Instagram and Pinterest, but the secret to viral success has been more than a little veiled. Sometimes, the why behind sharing seems pretty mysterious. How does a picture manage to stand out from the crowd in an appealing […]

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Topsy Lets You Search for Any Tweet in History

If you’ve been wondering what was going on in the Twitterverse at its inception in 2006, it’s now possible to find out. Thanks to Topsy, a San Francisco-based social-analytics company, you can delve into all past public user activity on Twitter. That’s over 425 billion posts that include text, images, videos, links and anything else […]

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