Fails

Piracy Via Twitter: Periscope, Pacquiao, and Phones

A-list celebs paid up to $300,000 to be closest to the blood and spit. Pay-Per-View viewers paid close to $100 to watch from their couches. Others opted instead to watch for free vialive-streaming apps Periscope and Meerkat. Quick History: Meerkat launched to much fanfare just before Twitter launched Periscope. Both offer similar services allowing people to stream their […]

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Why You Should (and should not) Schedule Posts

Last Monday a 9-year-old girl from New Jersey was learning to shoot an Uzi at a range in Arizona while on vacation with her family. Shortly after her second attempt at a shot, her instructor was being airlifted to the hospital having been hit multiple times. He died later that night in the hospital. As the story began […]

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Kitson: A Case Study On Customer Sentiment

Kitson LA has released a new line of designer t-shirts that feature the names of prescription drugs. The shirts sell for $58 – $98 each and have caused a huge uproar. Many who have experienced the pain and in some cases loss of loved ones due to prescription drug overdoses have taken to social media […]

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Want Some Free Press? Ignore Your Customers

Social media can be profoundly impactful for business, and many companies combine detailed strategies with a multitude of available platforms to their advantage on a daily basis. Others manage to fail miserably by falling into the trap of bad social media practice. Given the viral nature of the social landscape, it doesn’t take long for […]

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Social Listening- Understand Your Customer or Fail cat

What people say on social media is more important to your business than you think. Consider the case of the Hyatt and their “women having it all” campaign as detailed in a recent article from AdAge. Never heard of it? That’s because the hotel chain pulled the idea before it launched, all because of social […]

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How Major Brands Were Just Destroyed on Reddit

Reddit.com is a massive site (23.4 Million unique visitors per month) that offers messageboards (called subreddits or “subs”) on any topic you can imagine. Any user can create their own sub which others can subscribe to. Posts on subs can be voted up or down and popular posts are fed to the front page for […]

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A Multi-channel Fail Strategy: Amy’s Baking Company

All businesses make mistakes sometimes: an airline loses luggage, a restaurant mixes up an order, a shipment is damaged en route. But, what all smart businesses do is avoid trying to put out that customer relations fire with a can of gasoline, the gasoline here being social media. Restaurant owners Samy and Amy Bouzaglo tried […]

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US Government Spent $630k on Facebook Fans

Just like so many everyday citizens and private companies, the U.S. government just wants to be “liked.” An Inspector General has published a report indicating that the U.S. government spent $630,000 to earn the “likes” that it craved to help engage U.S. citizens. The Inspector General’s finely tuned report gets to the heart of the […]

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Fail: Quantas Facebook Porn

Qantas is apologizing profusely to the family of a boy exposed to porn on its Facebook page. Online hackers have an amazing efficiency that can crack the tightest security. Social media sites, like Facebook, are continually battling against inappropriate material being posted using social monitoring bots to scan all material. Qantas on Facebook Qantas Airlines […]

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How Old is SPAM? 35 Years Old Today!

What a perfect day for you to ask, “How old is SPAM? How long has it been going on?” Today is the perfect day because it is the 35th anniversary of the first SPAM message sent via email. On this day in 1978, Gary Thuerk (a marketer at Digital Equipment Corporation) sent an ad for […]

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