Facebook

Is Mark Zuckerberg The New Oprah?

When Facebook CEO Mark Zuckerberg speaks, the social media crowd listens. Now the world will find out if they are interested in what he is reading. Zuckerberg decided to crowdsource ideas for his 2015 personal New Year’s Resolution challenge, and promptly got over 500,000 ideas. The winning suggestion led to the social media tycoon starting […]

Continue Reading

Facebook Video Posts On The RIse

YouTube is the most popular website for videos but Facebook is rapidly catching up. New data shows a significant increase in the number of videos posted. Facebook users are posting 75 percent more videos than they were just one year ago. Facebook revealed this fact in a recent announcement highlighting the company’s worldwide reach. In the United States, […]

Continue Reading

Facebook Messenger Steals Eyes From Itself

As may be expected with the popularity of social media, the Facebook app is the most often used app on smartphones. However, its usage has been declining lately, dropping over the last year from 76.2 percent down to 69.0 percent as of November of 2014. A look at the data shows that Facebook Messenger has […]

Continue Reading

Social Commerce Is Here Just In Time For The Holidays

Retailers can celebrate early this year knowing the promise of social commerce has finally come to fruition. New “buy” buttons on both Facebook and Twitter look to reinvent online shopping for 2014. The move offers former fans of paid social advertising higher conversions and improved sale sharability. How Many Social Sales Should We Expect?According to […]

Continue Reading

Better is More: Content Marketing and The Facebook Algorithm

Once Facebook became a marketing channel, everyone set out to grow their fanbase. There was little talk of content, or engagement at the time. Many agencies were selling reach and follower growth. Many promised the world and few delivered. This was an era of $0.20 CPC ads and MySpace widget installs. Social media marketing has […]

Continue Reading

Kitson: A Case Study On Customer Sentiment

Kitson LA has released a new line of designer t-shirts that feature the names of prescription drugs. The shirts sell for $58 – $98 each and have caused a huge uproar. Many who have experienced the pain and in some cases loss of loved ones due to prescription drug overdoses have taken to social media […]

Continue Reading

How Much Did Facebook Just Spend On WhatsApp?

Facebook bought WhatsApp for $19 Billion dollars in a cash and stock deal on February 20th. WhatsApp allows users to send  SMS like messages over data networks. They give users (450 Million of them) a free year of the service then they charge $1 per year. There are no ads and they generate almost zero […]

Continue Reading

Infographic: Facebook Stats To Grow Your Engagement

We love statistics. Many people have dark or deeply repressed memories of their statistics classes in school but when used correctly, stats are actionable and will help you grow your business. This infographic has a number of stats which will help you grow your Facebook engagement. Take a minute to record your statistics from the […]

Continue Reading

Facebook Will Be Dead By 2017

Don’t quote me on that. You can thank Princeton’s Department of Mechanical and Aerospace Engineering for this prediction. They expect 80% of Facebook’s user base to disappear between 2015 and 2017. The study used mathematical adoption rates of infectious diseases and Google Trends research to guide their predictions (available in this PDF). Facebook has been […]

Continue Reading

Facebook Marketing Just Got A Lot More Expensive

Facebook marketing is relatively new in grand scope of life yet still represents a fundamental shift in online marketing. In fact, the business of Facebook has arguably overpowered its social implications even before its IPO. Recently, Facebook made a subtle shift in its algorithm that has significant implications for marketers. Specifically, posts that show up […]

Continue Reading