The newest version of the Conversation Prism is here! Version 4 has been updated for 2013 and it includes many new resources and sites. Here is the basics about the Conversation Prism: “Developed in 2008 by Brian Solis, The Conversation Prism is a visual map of the social media landscape. It’s an ongoing study in […]
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To participate in social media means a willing loss of some level of personal privacy in exchange for enhancing the online equity of yourself or your business. Some social media sites allow other users to diminish your social media privacy by enabling them to post images or location information directly to your profile. Facebook and […]
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Don’t touch that capacitance screen — you’ll want to stay tuned to your smartphone or tablet to experience the latest in reality television: @SummerBreak, a new show that will air only on social media platforms like YouTube, Twitter, Tumblr, Instagram, and Vine. In a bid to attract that hot young demographic that might not even […]
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Retail stores may know more about you than you think. When you shop at retail establishments these days, you may unwittingly give information to the company that can lead to it knowing more about you than your own family. Such was the case for a Minneapolis father who found out, from Target of all places, […]
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It seems that barely a week passes and another reason appears for managers to promote their company’s business via social media. Popularity on social media sites such as Facebook, Twitter and more can affect a business’s stock prices. A recent study conducted by a Pace University post-graduate student in conjunction with Famecount indicated that the […]
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Summer is here and it if you don’t have a vacation planned yet, hop to it! Vacation spots are booking up and I’m sure you are overdue for a break. While its nice being out of the office, make sure you are taking a digital detox as well. Expedia has created this great infographic including some of […]
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Staff.com posted an infographic which highlights 7 job functions that technology is trying to replace. In most cases the technology is there. All that is missing is user adoption. You may read some of these and say, “No i’d never do that.” Well, that’s what you said about using your credit card online (Psst, Amazon […]
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With the growing popularity of mobile devices, it is easy to assume we know how the Internet is being used. Assumptions don’t help you cater to your real customers however. It is important to know the characteristics of today’s Internet users in order to successfully appeal to them as potential customers. Mobile Searches Lead to […]
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Wikibrands created this incredible roadmap for understanding the digital skills necessary for each level of responsibility across the org chart. They outline 11 key digital skills or “areas of digital engagement” then plot them against each job function ranked by priority. The most overlap occurs between Marketers and Ad Agencies. First in Content/Campaigns and second […]
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Consumers looking for quality entertainment only have a limited amount of time to devote to watching video-presented programming, so brands have to reach them right away, grab their attention and keep them riveted. Such video best practices are better known by their famous mantra of “give the customer what they want when they want it,” […]
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