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Infographic: Copyright Infringement Myths

Is your content safe online? Are you using found images correctly? Legal 123 created a great infographic to address 5 common copyright infringement myths. Here they are plus some tips on where to find great images you can use: Myth 1: Once a ‘work’ is posted online it loses copyright protection. Myth 2: I can […]

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National Bullying Prevention Month

For kids and teens, social media is part of daily life. There’s no real distinction between what goes on at school and what happens on platforms like Facebook, Twitter and Google+. With one in six teens having experienced cyberbullying in the last year, social media sites are taking steps to ensure that parents understand the […]

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Twitter Babies

Babies are cute. As most advertising professionals know, a baby can sell a product or service very rapidly by appealing with “cuteness.” Media personalities are setting up Twitter accounts for their children to tap into these attributes. As Twitter has become increasingly popular, more media personalities are giving their babies profiles. These babies might have […]

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5 Qualities Of A Great Social Media Marketer

  My default answer when asked what I do is, “Social media strategy consulting.” In some circles the reply I receive is, “What’s that?” The graphic above was based on similar images that were being passed around online a few years ago. I designed this one and used it at a number of presentations and […]

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Want Some Free Press? Ignore Your Customers

Social media can be profoundly impactful for business, and many companies combine detailed strategies with a multitude of available platforms to their advantage on a daily basis. Others manage to fail miserably by falling into the trap of bad social media practice. Given the viral nature of the social landscape, it doesn’t take long for […]

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Social Listening- Understand Your Customer or Fail cat

What people say on social media is more important to your business than you think. Consider the case of the Hyatt and their “women having it all” campaign as detailed in a recent article from AdAge. Never heard of it? That’s because the hotel chain pulled the idea before it launched, all because of social […]

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Crowdfundinging: Did The Ubuntu Edge Fail?

This week saw a new crowdfunding record broken. $12.8 Million was pledged to support the development of a new mobile phone. Indiegogo hosted a campaign for the Ubuntu Edge, the first phone from the makers of the open source Ubuntu operating system. Over 27,000 people contributed between $20 and $80,000 (that was Bloomberg). 5,600 people […]

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4 Things Star Wars Taught Us About Social Media

1.”Do, or do not. There is no try.” Need to connect with customers? Need to get an X-Wing out of a swamp? Either way, go ahead. Do it. Don’t try to do it and don’t do it passively or without a plan. Social media is an ongoing campaign. You can’t afford to think of social media as […]

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Mobile Payments: $58 Billion by 2017

n July 11, 2013, eMarketer reported that proximity mobile payments will top $1 billion for the year. The modern smart phone has become an all-in-one device for communication, games and Social Media – transitioning to financial transactions only makes sense. Bar codes, QR images and Near Field Communication technology enables customers to use their cell […]

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Why We Are Different

I meet a lot of people. They ask what I do and more often than not I say “social media strategy consulting.” When telling this to someone in the industry I assume they are either thinking “oh… where’s the food?” or “why are you different?” Both are good questions. If we are at a trade […]

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