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The Social Media Tree- Part 1: The Roots

There is life in every part of the world including the darkest caves and driest deserts. We know things can grow in even the harshest conditions but we often don’t know the best conditions for what we want to grow. Knowing what you want to harvest will determine where you plant your seeds. Also, your yield will suffer without having […]

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Why There Is Spam On My Twitter Feed?

There is an old joke applied to software which I first heard from Microsoft. It’s a simple, one sentence excuse that pops up often. “It’s not a bug, it’s a feature.” Twitter announced (via a support article) that they are working “to make your home timeline even more relevant and interesting.” They are doing this by adding posts from strangers […]

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Why You Should (and should not) Schedule Posts

Last Monday a 9-year-old girl from New Jersey was learning to shoot an Uzi at a range in Arizona while on vacation with her family. Shortly after her second attempt at a shot, her instructor was being airlifted to the hospital having been hit multiple times. He died later that night in the hospital. As the story began […]

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5 Thing You Didn’t Know About Sentiment Analysis

Sentiment analysis is not only one of our most requested services, it is my favorite to work on. In the last 6 years that I’ve been working with sentiment analysis people regularly ask similar questions. Here are a few things you may not know about sentiment analysis based on our frequently asked questions. 1) What if […]

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What Star Trek Can Teach Us About Social Media

When the Founder and CEO of Icebreaker Consulting asked me to pen a guest post on Star Trek and social media, I couldn’t have been more pleased. I am, after all, the same guy who dropped a few (okay, I admit it was many more than a few) Star Trek references into blog posts I […]

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7 Ways To Be More Engaging on Twitter

Twitter is a crucial part of many social media strategies and can be very effective when used correctly. Twitter has many nuances and colloquialisms that marketers must learn to be effective. This infographic from American Express will help with that process. No matter how many followers you have these tips will help you and your brand. […]

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What is the Best Social Media Platform For Your Brand?

There are literally thousands of social networks with millions of users. One quote you often hear around Icebreaker folk is, “If they aren’t talking about you online today, they’ll start tomorrow.” Choosing a social network is as a  marketing platform requires thought, planning and strategy. Here is how not to choose a social media platform: […]

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How To Boost Productivity With A New Desktop Photo

You work long hours and want to be efficient with your time and energy right? If you’ve read this blog a bunch (thank you) then you know GTD comes up a lot and there are so many more great things we could say about it. This post is related to GTD in a way but it […]

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5 Essential Elements Of An Editorial Calendar

Plan your work and work your plan. You’ve heard it before but how deeply integrated is that plan with your day to day? How far ahead are you planning? Recently, a few clients have asked about the best way to create and maintain an editorial calendar. Here is a crash course and a list of […]

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Kitson: A Case Study On Customer Sentiment

Kitson LA has released a new line of designer t-shirts that feature the names of prescription drugs. The shirts sell for $58 – $98 each and have caused a huge uproar. Many who have experienced the pain and in some cases loss of loved ones due to prescription drug overdoses have taken to social media […]

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