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We Are Pleased To Announce Our Recent Acquisition.

We are pleased to announce that we have recently been acquired by Digipowers Inc based in San Francisco and New York City. Digipowers provides world-class marketing and cutting-edge technology solutions for an impressive list of clients including NBC, Playstation, The USA BMX Olympic team, Super Bowl 50, Hearst, and more. We have worked together for many […]

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Why SEO Is Not The Answer

Unless the question is, “What’s a three letter acronym for the process of increasing organic website traffic,” SEO is not the answer. Recently we’ve been shifting attention from SEO to other marketing strategies for new clients. Here are the items we look for in an SEO client: Do you have a unique selling proposition? That is, why […]

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Is Social Media Helping Your Company’s Bottom Line? Part 3

Since my open response to Mr. Cespedes last week we have started an email dialog and the following is his response. Please share and comment to keep the conversation going. First, my sincere thanks to Aaron Mandelbaum for his smart and thoughtful response to my article, “Is Social Media Actually Helping Your Company’s Bottom Line,” on […]

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Yup: An Open Response to Frank Cespedes

For those of us who aren’t Frank Cespedes, this is an open response to an article he wrote on the HBR blog. My intention in writing this is to address a few key points that require further attention. Black and white arguing points with little context work against the industry. I am completely open to […]

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FCC Passes Net Neutrality Regulation

With a 3-2 vote the FCC passed strict Net Neutrality regulations today. The two democratic members joined the chairman against the two republican appointed members. What exactly does this all mean though? Essentially, the regulation states that ISPs and governments treat all data as equal. The risk averted here is that your access to the internet would be filtered […]

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Kohl’s Joins the Blogosphere to Promote Fitness Products

Kohl’s has decided to join the blogging community to promote its fitness-related product line, using the #MakeYourMove hashtag to link social media and the brand website. The retail chain, consisting of over 1,160 department stores, has developed a health and fitness focus supported with a line of appropriate clothing, gear and equipment. With the blogs […]

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Is Mark Zuckerberg The New Oprah?

When Facebook CEO Mark Zuckerberg speaks, the social media crowd listens. Now the world will find out if they are interested in what he is reading. Zuckerberg decided to crowdsource ideas for his 2015 personal New Year’s Resolution challenge, and promptly got over 500,000 ideas. The winning suggestion led to the social media tycoon starting […]

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Facebook Video Posts On The RIse

YouTube is the most popular website for videos but Facebook is rapidly catching up. New data shows a significant increase in the number of videos posted. Facebook users are posting 75 percent more videos than they were just one year ago. Facebook revealed this fact in a recent announcement highlighting the company’s worldwide reach. In the United States, […]

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Snapchat Builds Gets High-Caliber Ads

For a long time, Snapchat was seen essentially as an immature app. The founder, Evan Spiegel, was called a frat boy who was not going to be able to lead the company forward despite its surging success and value in the billions. However, that image has really changed lately, and Snapchat has been seeing increased […]

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Facebook Messenger Steals Eyes From Itself

As may be expected with the popularity of social media, the Facebook app is the most often used app on smartphones. However, its usage has been declining lately, dropping over the last year from 76.2 percent down to 69.0 percent as of November of 2014. A look at the data shows that Facebook Messenger has […]

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