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Why Subaru Wins At Customer Engagement

Full disclosure, I’m a huge Subaru fan. Either way, this recent stunt/campaign is awesome. Overall, the idea is simple: listen to the fans and create valuable content that is easy to share. If you can find and activate your most loyal fans in a way that helps generate new fans, deep engagement and future conversation, […]

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Kitson: A Case Study On Customer Sentiment

Kitson LA has released a new line of designer t-shirts that feature the names of prescription drugs. The shirts sell for $58 – $98 each and have caused a huge uproar. Many who have experienced the pain and in some cases loss of loved ones due to prescription drug overdoses have taken to social media […]

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How Much Did Facebook Just Spend On WhatsApp?

Facebook bought WhatsApp for $19 Billion dollars in a cash and stock deal on February 20th. WhatsApp allows users to send  SMS like messages over data networks. They give users (450 Million of them) a free year of the service then they charge $1 per year. There are no ads and they generate almost zero […]

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Infographic: Facebook Stats To Grow Your Engagement

We love statistics. Many people have dark or deeply repressed memories of their statistics classes in school but when used correctly, stats are actionable and will help you grow your business. This infographic has a number of stats which will help you grow your Facebook engagement. Take a minute to record your statistics from the […]

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Sentiment Analysis As Customer Service

A 2002 definition of Customer Service explains it is “a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation.” A Google image search for “customer service” returns pictures of people (mostly women) with headsets and huge smiles. Everyone over the […]

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Infographic: The Linkedin Ecosystem

LinkedIn is far more just an online resume and place to endorse people for skills you think they have. Groups, corporate pages, lead generation and sponsored posts all play a factor and are important to understand for businesses and individuals alike. We recently had two clients who both saw benefit from quick fixes with their […]

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5 Great Ways to GTD

45% of people make new years resolutions and only about 8% feel they are successful. The fundamental issue is that the changes people try to make are not in  fact “resolved.” So what leads to a new behavior? Change comes from making new habits. The most powerful and lasting habit of mine in the last […]

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2013 eCommerce Stats

2013 is in the books. Ecommerce stats from 2013 show strong growth and offer powerful tips for anyone in the space. We will have to wait for the Internet Retailer Conference in June to get the newest 500 guide but here are some quick 2013 ecommerce stats that you’ll appreciate: Mobile: $182B in mobile payments […]

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From Zero To Bestseller In 9 Weeks

*** UPDATE*** The Calorie Myth is officially a NY Times Bestseller! *** We began working with Jonathan Bailor at the end of October through our friends at Digipowers. His new book was released today and we are proud to have helped with the process. As of last night his new book The Calorie Myth was the […]

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Social Media Advice From Shakespeare

How well is your memory of eighth grade english class? If you read your Hamlet closely you will find valuable tips for managing your brand interactions online. Quick! Go find your notes… Scene three of the first act finds Laertes leaving Denmark and before he sails off, his father Polonius imparts some advice. Here is […]

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