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Why There Is Spam On My Twitter Feed?

There is an old joke applied to software which I first heard from Microsoft. It’s a simple, one sentence excuse that pops up often. “It’s not a bug, it’s a feature.” Twitter announced (via a support article) that they are working “to make your home timeline even more relevant and interesting.” They are doing this by adding posts from strangers […]

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Why You Should (and should not) Schedule Posts

Last Monday a 9-year-old girl from New Jersey was learning to shoot an Uzi at a range in Arizona while on vacation with her family. Shortly after her second attempt at a shot, her instructor was being airlifted to the hospital having been hit multiple times. He died later that night in the hospital. As the story began […]

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Better is More: Content Marketing and The Facebook Algorithm

Once Facebook became a marketing channel, everyone set out to grow their fanbase. There was little talk of content, or engagement at the time. Many agencies were selling reach and follower growth. Many promised the world and few delivered. This was an era of $0.20 CPC ads and MySpace widget installs. Social media marketing has […]

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5 Thing You Didn’t Know About Sentiment Analysis

Sentiment analysis is not only one of our most requested services, it is my favorite to work on. In the last 6 years that I’ve been working with sentiment analysis people regularly ask similar questions. Here are a few things you may not know about sentiment analysis based on our frequently asked questions. 1) What if […]

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What Star Trek Can Teach Us About Social Media

When the Founder and CEO of Icebreaker Consulting asked me to pen a guest post on Star Trek and social media, I couldn’t have been more pleased. I am, after all, the same guy who dropped a few (okay, I admit it was many more than a few) Star Trek references into blog posts I […]

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5 Clues Your Marketing Agency is Behind the Times

You can tell if someone doesn’t know how to cook, drive or speak a language. In business you know who will make a great CFO, CEO or assistant. Marketing has changed so much in the last few years it can be difficult to determine the efficacy of their programs and processes. Many traditional marketing firms […]

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7 Ways To Be More Engaging on Twitter

Twitter is a crucial part of many social media strategies and can be very effective when used correctly. Twitter has many nuances and colloquialisms that marketers must learn to be effective. This infographic from American Express will help with that process. No matter how many followers you have these tips will help you and your brand. […]

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What is the Best Social Media Platform For Your Brand?

There are literally thousands of social networks with millions of users. One quote you often hear around Icebreaker folk is, “If they aren’t talking about you online today, they’ll start tomorrow.” Choosing a social network is as a  marketing platform requires thought, planning and strategy. Here is how not to choose a social media platform: […]

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How To Boost Productivity With A New Desktop Photo

You work long hours and want to be efficient with your time and energy right? If you’ve read this blog a bunch (thank you) then you know GTD comes up a lot and there are so many more great things we could say about it. This post is related to GTD in a way but it […]

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5 Essential Elements Of An Editorial Calendar

Plan your work and work your plan. You’ve heard it before but how deeply integrated is that plan with your day to day? How far ahead are you planning? Recently, a few clients have asked about the best way to create and maintain an editorial calendar. Here is a crash course and a list of […]

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