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The Social Media Tree- Part 3: Limbs and Leaves

Welcome to the final part of our social media tree analogy. In part 1  of this series we discussed seeds and roots. We talked about how to create a space for social media to thrive. In part 2, we discussed breaking out of the soil; creating leaves and deep roots to connect you with the world around you. Here […]

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The Social Media Org Chart

“Where does social media sit in your organization?” “In the cloud! LOL #marketingjokes #lol #funny” Yes yes, very droll but as I drove this actual twitter conversation offline and deeper it became clear that those responsible for social media had minimal oversight and scattered responsibilities. Recently another colleague working with a Fortune 50 company met […]

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Proof That Chevy Understands Social #TechnologyAndStuff

This Vine is just a sample of the awkwardness that was Rikk Wilde at the MVP ceremony. Rikk is a representative of Chevy who was given the task of highlighting the new truck the company was giving away. Within seconds, #ChevyGuy and #TechnologyAndStuff became trending topics across the world. To further complicate matters, the truck […]

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Give Your Paid Search Extra Punch

Paid search provides the foundation for your holiday sales, but are you using it correctly? Are you using it at all? Follow these handy tips in order to improve click-through rates and conversations throughout Christmas and beyond: Re-evaluate Your Top KeywordsBefore you enter the big winter push, make sure you take time to use the […]

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Social Commerce Is Here Just In Time For The Holidays

Retailers can celebrate early this year knowing the promise of social commerce has finally come to fruition. New “buy” buttons on both Facebook and Twitter look to reinvent online shopping for 2014. The move offers former fans of paid social advertising higher conversions and improved sale sharability. How Many Social Sales Should We Expect?According to […]

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The Social Media Tree- Part 2: Emergence

Welcome to part two of our social media tree analogy. You can find part 1 here and part 3 soon! Break Through to the World Above In our first installment, we discussed how your owned media needs room and nutrients to grow. Once your roots begin to spread seeds begin their journey up, seeking different nutrients. Two important things […]

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5 Status Update Ideas For Brands

We all get writers block once in a…. Uh…. Ummm…While. Yes, once in a while. Often the issue isn’t what to say, the issue is about what to say. Here are some structures you can use to post online. These work as status updates, blog posts, tweets, etc. We’ve stressed the importance of blogging and using a calendar. These ideas […]

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How Screen Size Affects Marketing

What’s a phablet you ask? A phablet is a device that is larger than a phone and smaller than a tablet. Typically, it more of  a large phone VS a small tablet. On the heels of Apple announcing the iPhone 6 and 6 Plus we thought we’d share this infographic on The Rise of the Phablet written […]

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How Blogging Doubled Our Traffic In 1 Month

If you build it, they will come. That may work for baseball ghosts but doesn’t work for everything. Many startups learn this the hard way. They build a shiny new site and expect the world the show up. “We thought it would be viral.” If people don’t know you exist, they can’t get infected. Our blog […]

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The Social Media Tree- Part 1: The Roots

There is life in every part of the world including the darkest caves and driest deserts. We know things can grow in even the harshest conditions but we often don’t know the best conditions for what we want to grow. Knowing what you want to harvest will determine where you plant your seeds. Also, your yield will suffer without having […]

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