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Is Mark Zuckerberg The New Oprah?

When Facebook CEO Mark Zuckerberg speaks, the social media crowd listens. Now the world will find out if they are interested in what he is reading. Zuckerberg decided to crowdsource ideas for his 2015 personal New Year’s Resolution challenge, and promptly got over 500,000 ideas. The winning suggestion led to the social media tycoon starting […]

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Facebook Video Posts On The RIse

YouTube is the most popular website for videos but Facebook is rapidly catching up. New data shows a significant increase in the number of videos posted. Facebook users are posting 75 percent more videos than they were just one year ago. Facebook revealed this fact in a recent announcement highlighting the company’s worldwide reach. In the United States, […]

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Snapchat Builds Gets High-Caliber Ads

For a long time, Snapchat was seen essentially as an immature app. The founder, Evan Spiegel, was called a frat boy who was not going to be able to lead the company forward despite its surging success and value in the billions. However, that image has really changed lately, and Snapchat has been seeing increased […]

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Facebook Messenger Steals Eyes From Itself

As may be expected with the popularity of social media, the Facebook app is the most often used app on smartphones. However, its usage has been declining lately, dropping over the last year from 76.2 percent down to 69.0 percent as of November of 2014. A look at the data shows that Facebook Messenger has […]

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Infographic: Multi-Channel Marketing Campaigns

Multi-channel marketing is less of an option and more of a standard. One important thing to note is that many marketers are utilizing more than one channel without making an effort to devise an optimized plan which leverages interaction. For more details, we reached out to our friend Monique de Maio at onDemand CMO. At onDemand CMO, we […]

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Help! Strategic Hashtag Suggestion Wanted

Strategy as a word gets thrown around a lot. People are looking for it, others claim they have it. Some say they do it and most posit they need it. Talking about it is fairly meta but if you don’t know where you’re going, how will you know you’ve gotten there? In all our time consulting people and businesses […]

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Icebreaker Consulting Manifesto

15 days into the year. How are your resolutions going? We aren’t too big on resolutions but we realized that we have never shared who we are and what we are committed to. This is what fuels us each day of the year: We exist to educate, solve problems, train, and inspire. We love what […]

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BIg Drop In Instagram Followers? Here’s Why.

On December 19th 2014 Instagram purged millions of fake accounts. Many brands from Justin Bieber to Barack Obama lost significant followers. Even the official Instagram account lost 30% of its followers (18.9 Million), the most of any brand on the list. Here are some numbers: National Geographic: 229,000 followers lost. New count: 9.75 million Nike: 257,000 […]

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Top Posts of 2014

2014 has been an amazing year for us! We hope that you have had a great year as well. We are taking a look back at some of the top posts from the year in case you missed anything. These were the most clicked, shared, linked, and discussed posts of 2014. With your support we […]

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Social Media Weekly Schedule (Infographic)

Do you have a weekly routine for you social media team? Do they know what basic items need to be completed every week so they can stay on top? Rignite published this handy infographic to help. Take a minute to review this and tweak it for your specific needs. Again, this is a generalization; you may […]

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