BIg Drop In Instagram Followers? Here’s Why.

On December 19th 2014 Instagram purged millions of fake accounts. Many brands from Justin Bieber to Barack Obama lost significant followers. Even the official Instagram account lost 30% of its followers (18.9 Million), the most of any brand on the list. Here are some numbers:

  • National Geographic: 229,000 followers lost. New count: 9.75 million
  • Nike: 257,000 followers lost. New count: 8.75 million
  • 9Gag: 120,000 followers lost. New count: 8.38 million
  • Victoria’s Secret: 215,000 followers lost. New count: 7.7 million
  • The Ellen Show: 270,000 followers lost. New count: 7.47 million
  • Forever 21: 245,000 followers lost. New count: 5.33 million
  • Real Madrid Club de Fútbol: 159,000 followers lost. New count: 5.36 million
  • FC Barcelona: 133,000 followers lost. New count: 5.33 million
  • NBA: 196,000 followers lost. New count: 4.15 million
  • GoPro: 94,000 followers lost. New count: 3.64 million
  • Adidas: 101,000 followers lost. New count: 3.6 million
  • Louis Vuitton: 107,000 followers lost. New count: 3.55 million

If you’ve seen this massive drop in your own account, take solace in the fact that you didn’t do anything wrong. This is actually good news for marketers and a reminder that reach is good but engagement it great. Your engagement rates will go up as these worthless accounts get purged and now your have a more accurate account of your true fanbase.

Instagram remains a valuable platform for businesses in many industries. If only as a listening tool. And in case you were wondering, Kim Kardashian now has the largest audience. She stole the title from Justin Bieber even after losing 1.3 Million followers.

You can also follow our CEO Aaron Mandelbaum on Instagram here.