Author Archives Sandy Vasan

7 Habits of Highly Effective Social Marketers

New technologies and platforms for communications have always been buzz worthy creating a sense of urgency to adopt everything now, now, now. However, before jumping on the bandwagon, successful Social Marketers will take a step back and ask the fundamental question of ‘Is this right for my target market’.  Once answered, they apply rigorous thinking […]

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Reduce Costs by Greening your Business

How can your business be sustainable and profitable?  Green business starts with a review of your cost structure. There is so much overwhelming information on ‘green washing’ out there, that it’s difficult to determine what will provide a tangible return. Implementing these few simple steps can add up to significant cost savings. What can be […]

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