Author Archives Icebreaker Consulting

Twitter Babies

Babies are cute. As most advertising professionals know, a baby can sell a product or service very rapidly by appealing with “cuteness.” Media personalities are setting up Twitter accounts for their children to tap into these attributes. As Twitter has become increasingly popular, more media personalities are giving their babies profiles. These babies might have […]

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Crowdfundinging: Did The Ubuntu Edge Fail?

This week saw a new crowdfunding record broken. $12.8 Million was pledged to support the development of a new mobile phone. Indiegogo hosted a campaign for the Ubuntu Edge, the first phone from the makers of the open source Ubuntu operating system. Over 27,000 people contributed between $20 and $80,000 (that was Bloomberg). 5,600 people […]

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Information Overload Tips from Bob O’Hare

Bob O’Hare saw the email and information overload problems firsthand as a change agent and executive coach. His quest is for people and companies to re-think email communications, change email management behavior, get the benefits from email, unload the overload and save precious time. His book, Unload Email Overload, is full of great ideas for doing just […]

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Social Media Presence Can Drive Up Stock Prices

It seems that barely a week passes and another reason appears for managers to promote their company’s business via social media. Popularity on social media sites such as Facebook, Twitter and more can affect a business’s stock prices. A recent study conducted by a Pace University post-graduate student in conjunction with Famecount indicated that the […]

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Video Best Practices

Consumers looking for quality entertainment only have a limited amount of time to devote to watching video-presented programming, so brands have to reach them right away, grab their attention and keep them riveted. Such video best practices are better known by their famous mantra of “give the customer what they want when they want it,” […]

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Technology in Google Last Week

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Facebook + Craigslist= Sulekha

Social media is a fantastic resource for keeping up with friends, scoring great deals on a range of products and uncovering otherwise hard-to-find classified ads. Of course, with so many social media outlets populating the Internet, it can be tough to keep up with all the latest content. That’s where Sulekha enters the picture. In […]

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The High Tech CMO

Gone are the days when a company’s chief marketing officer huddled together with his or her staff in a high rise office to come up with the latest unique sales campaign. Often, what came out of those brainstorming sessions were educated guesses, sometimes on the mark, but often wildly off. These days, the wise and […]

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SEC Says Yes to Social Media for Big Business

Social media has been deemed a legal outlet for cooperate announcements, but only if company investors are informed beforehand. On April 2nd, the Securities and Exchange Commission (SEC) redefined the way that big business can use social media. The newer, relaxed stance on social media disclosure comes after a dispute with Netflix in December of […]

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The Geosocial Universe 3.0 (Infographic)

This is the 3rd edition of the Geosocial Universe Infographic produced by JESS3. The updated and redesigned infographic highlights the growth of mobile-only services, shows which services have disappeared or become obsolete and helps plot the relative size of key social players. All this with a few Star Wars and video game tidbits in the back to […]

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