Author Archives Icebreaker Consulting

Is Social Media Helping Your Company’s Bottom Line? Part 3

Since my open response to Mr. Cespedes last week we have started an email dialog and the following is his response. Please share and comment to keep the conversation going. First, my sincere thanks to Aaron Mandelbaum for his smart and thoughtful response to my article, “Is Social Media Actually Helping Your Company’s Bottom Line,” on […]

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Kohl’s Joins the Blogosphere to Promote Fitness Products

Kohl’s has decided to join the blogging community to promote its fitness-related product line, using the #MakeYourMove hashtag to link social media and the brand website. The retail chain, consisting of over 1,160 department stores, has developed a health and fitness focus supported with a line of appropriate clothing, gear and equipment. With the blogs […]

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Is Mark Zuckerberg The New Oprah?

When Facebook CEO Mark Zuckerberg speaks, the social media crowd listens. Now the world will find out if they are interested in what he is reading. Zuckerberg decided to crowdsource ideas for his 2015 personal New Year’s Resolution challenge, and promptly got over 500,000 ideas. The winning suggestion led to the social media tycoon starting […]

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Facebook Video Posts On The RIse

YouTube is the most popular website for videos but Facebook is rapidly catching up. New data shows a significant increase in the number of videos posted. Facebook users are posting 75 percent more videos than they were just one year ago. Facebook revealed this fact in a recent announcement highlighting the company’s worldwide reach. In the United States, […]

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Snapchat Builds Gets High-Caliber Ads

For a long time, Snapchat was seen essentially as an immature app. The founder, Evan Spiegel, was called a frat boy who was not going to be able to lead the company forward despite its surging success and value in the billions. However, that image has really changed lately, and Snapchat has been seeing increased […]

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Facebook Messenger Steals Eyes From Itself

As may be expected with the popularity of social media, the Facebook app is the most often used app on smartphones. However, its usage has been declining lately, dropping over the last year from 76.2 percent down to 69.0 percent as of November of 2014. A look at the data shows that Facebook Messenger has […]

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Target Deepens Its Mobile Investment

For years, Target has been a stronghold of customer convenience, competing with supermarkets such as Walmart and department stores like Kohl’s and JCPenney. The company provides its customers with everything from the latest fashions to boxes of food by the dozen. However, the world’s new technologically savvy era has also ushered in many complaints about […]

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Holiday Spending Forecasts Look Strong

The U.S. economic machine, particularly on the retail side, may be seeing some reasons to smile again. Rises in employment are improving Americans’ ability to spend, and that means people can get beyond just basic needs and begin discretionary spending again. That’s music to retailers’ ears. Purchasing behavior has jumped over 4 percent, bringing in […]

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Give Your Paid Search Extra Punch

Paid search provides the foundation for your holiday sales, but are you using it correctly? Are you using it at all? Follow these handy tips in order to improve click-through rates and conversations throughout Christmas and beyond: Re-evaluate Your Top KeywordsBefore you enter the big winter push, make sure you take time to use the […]

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Social Commerce Is Here Just In Time For The Holidays

Retailers can celebrate early this year knowing the promise of social commerce has finally come to fruition. New “buy” buttons on both Facebook and Twitter look to reinvent online shopping for 2014. The move offers former fans of paid social advertising higher conversions and improved sale sharability. How Many Social Sales Should We Expect?According to […]

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