Author Archives Aaron Mandelbaum

Infographic- Digital Detox

Summer is here and it if you don’t have a vacation planned yet, hop to it! Vacation spots are booking up and I’m sure you are overdue for a break. While its nice being out of the office, make sure you are taking a digital detox as well. Expedia has created this great infographic including some of […]

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Will Technology Make Your Job Redundant?

Staff.com posted an infographic which highlights 7 job functions that technology is trying to replace. In most cases the technology is there. All that is missing is user adoption. You may read some of these and say, “No i’d never do that.” Well, that’s what you said about using your credit card online (Psst, Amazon […]

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Infographic: Mobile Search Statistics

With the growing popularity of mobile devices, it is easy to assume we know how the Internet is being used. Assumptions don’t help you cater to your real customers however. It is important to know the characteristics of today’s Internet users in order to successfully appeal to them as potential customers. Mobile Searches Lead to […]

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How a Webcam Became Broadcast Newsworthy

With all types of television network coverage, radio broadcasts and live Internet streaming coverage for mainstream media outlets, it came down to a grassroots approach that gave Boston residents the consolation they needed in the wake of the Boston Marathon bombing tragedy. A Framingham, Massachusetts resident with a police radio scanner and a web cam […]

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Are You Unprepared for Digital Marketing

Corporate marketing is changing, and the future is becoming increasingly digital. Although digital marketing investment is a well-acknowledged trend, you would be surprised at just how many major corporate executives’ firms are so behind the times that they can’t even hide it. We have discussed the High Tech CMO in the past and these numbers […]

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Infographic: LinkedIn Stats and Tips

Chances are you fall into the set of 200 Million registered LinkedIn users. If you are still not sure about joining, perhaps this recent infographic will help make a case for the network. We have posted about how LinkedIn is relevant for recruiters (and again for April Fools day) but this will serve as a […]

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Digital Skills: Do You Have What it Takes?

Wikibrands created this incredible roadmap for understanding the digital skills necessary for each level of responsibility across the org chart. They outline 11 key digital skills or “areas of digital engagement” then plot them against each job function ranked by priority. The most overlap occurs between Marketers and Ad Agencies. First in Content/Campaigns and second […]

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How Old is SPAM? 35 Years Old Today!

What a perfect day for you to ask, “How old is SPAM? How long has it been going on?” Today is the perfect day because it is the 35th anniversary of the first SPAM message sent via email. On this day in 1978, Gary Thuerk (a marketer at Digital Equipment Corporation) sent an ad for […]

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What do you need to know in order to be popular on twitter and to have a large follower count?

View Question on Quora

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What can you do if a Twitter hashtag campaign backfires?

Users start using the hashtag to promote other competitors or use it for negative comments. View Question on Quora

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