Author Archives Aaron Mandelbaum

The Best PSA Of All Time: Dumb Ways To Die

The original Dumb Ways to Die PSA was created to help reduce human-induced issues on the Melbourne metro. They wrote a simple, funny and catchy song and married it with a cute video. Within the first two weeks the video had over 24 Million views. Today, (8 months later) the video has nearly 55 Million […]

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A Multi-channel Fail Strategy: Amy’s Baking Company

All businesses make mistakes sometimes: an airline loses luggage, a restaurant mixes up an order, a shipment is damaged en route. But, what all smart businesses do is avoid trying to put out that customer relations fire with a can of gasoline, the gasoline here being social media. Restaurant owners Samy and Amy Bouzaglo tried […]

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US Government Spent $630k on Facebook Fans

Just like so many everyday citizens and private companies, the U.S. government just wants to be “liked.” An Inspector General has published a report indicating that the U.S. government spent $630,000 to earn the “likes” that it craved to help engage U.S. citizens. The Inspector General’s finely tuned report gets to the heart of the […]

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Infographic: 7 Stats About the Internet

Staff.com sent me a great infographic with 7 stats about the internet. These are fun and interesting but they are also important for knowing your customers and understanding how you are received. Does your company do business in China? Did you know they have twice as many web users than us? Their top ecommerce site […]

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Fail: Quantas Facebook Porn

Qantas is apologizing profusely to the family of a boy exposed to porn on its Facebook page. Online hackers have an amazing efficiency that can crack the tightest security. Social media sites, like Facebook, are continually battling against inappropriate material being posted using social monitoring bots to scan all material. Qantas on Facebook Qantas Airlines […]

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Why We Are Different

I meet a lot of people. They ask what I do and more often than not I say “social media strategy consulting.” When telling this to someone in the industry I assume they are either thinking “oh… where’s the food?” or “why are you different?” Both are good questions. If we are at a trade […]

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The Conversation Prism

The newest version of the Conversation Prism is here! Version 4 has been updated for 2013 and it includes many new resources and sites. Here is the basics about the Conversation Prism: “Developed in 2008 by Brian Solis, The Conversation Prism is a visual map of the social media landscape. It’s an ongoing study in […]

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Social Media Privacy? You Can Protect Yourself

To participate in social media means a willing loss of some level of personal privacy in exchange for enhancing the online equity of yourself or your business. Some social media sites allow other users to diminish your social media privacy by enabling them to post images or location information directly to your profile. Facebook and […]

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New Reality Show @SummerBreak Will Unfold on Social Media

Don’t touch that capacitance screen — you’ll want to stay tuned to your smartphone or tablet to experience the latest in reality television: @SummerBreak, a new show that will air only on social media platforms like YouTube, Twitter, Tumblr, Instagram, and Vine. In a bid to attract that hot young demographic that might not even […]

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Target Predicts Pregnancy with Big Data

Retail stores may know more about you than you think. When you shop at retail establishments these days, you may unwittingly give information to the company that can lead to it knowing more about you than your own family. Such was the case for a Minneapolis father who found out, from Target of all places, […]

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