Author Archives Aaron Mandelbaum

NFL Signs Partnership With Twitter

NFL and Twitter have entered into a partnership to offer real-time, sponsored updates during games. The partnership takes advantage of Amplify, the social media site’s program that embeds video directly into a Twitter feed. What does this mean to the average football fan? More highlights, more content and easy access to instant replays. The new […]

Continue Reading

Infographic: Copyright Infringement Myths

Is your content safe online? Are you using found images correctly? Legal 123 created a great infographic to address 5 common copyright infringement myths. Here they are plus some tips on where to find great images you can use: Myth 1: Once a ‘work’ is posted online it loses copyright protection. Myth 2: I can […]

Continue Reading

National Bullying Prevention Month

For kids and teens, social media is part of daily life. There’s no real distinction between what goes on at school and what happens on platforms like Facebook, Twitter and Google+. With one in six teens having experienced cyberbullying in the last year, social media sites are taking steps to ensure that parents understand the […]

Continue Reading

5 Qualities Of A Great Social Media Marketer

  My default answer when asked what I do is, “Social media strategy consulting.” In some circles the reply I receive is, “What’s that?” The graphic above was based on similar images that were being passed around online a few years ago. I designed this one and used it at a number of presentations and […]

Continue Reading

Want Some Free Press? Ignore Your Customers

Social media can be profoundly impactful for business, and many companies combine detailed strategies with a multitude of available platforms to their advantage on a daily basis. Others manage to fail miserably by falling into the trap of bad social media practice. Given the viral nature of the social landscape, it doesn’t take long for […]

Continue Reading

Social Listening- Understand Your Customer or Fail cat

What people say on social media is more important to your business than you think. Consider the case of the Hyatt and their “women having it all” campaign as detailed in a recent article from AdAge. Never heard of it? That’s because the hotel chain pulled the idea before it launched, all because of social […]

Continue Reading

4 Things Star Wars Taught Us About Social Media

1.”Do, or do not. There is no try.” Need to connect with customers? Need to get an X-Wing out of a swamp? Either way, go ahead. Do it. Don’t try to do it and don’t do it passively or without a plan. Social media is an ongoing campaign. You can’t afford to think of social media as […]

Continue Reading

How Major Brands Were Just Destroyed on Reddit

Reddit.com is a massive site (23.4 Million unique visitors per month) that offers messageboards (called subreddits or “subs”) on any topic you can imagine. Any user can create their own sub which others can subscribe to. Posts on subs can be voted up or down and popular posts are fed to the front page for […]

Continue Reading

Essential Guide to Google Plus

Martin Shervington has written an extremely valuable guide to Google+ and includes the above video as well. Take 18 minutes to watch this video to get a deep look at how flexible Google+ is. The Google+ adoption rate grew quickly for several key demographics and we highly recommend taking time to play with it. Your […]

Continue Reading

Mobile Payments: $58 Billion by 2017

n July 11, 2013, eMarketer reported that proximity mobile payments will top $1 billion for the year. The modern smart phone has become an all-in-one device for communication, games and Social Media – transitioning to financial transactions only makes sense. Bar codes, QR images and Near Field Communication technology enables customers to use their cell […]

Continue Reading