Author Archives Aaron Mandelbaum

5 Aspects of Social Media to be Thankful For

Tis the season to be thankful! While social media may seem like a drag on productivity or a “fad” to some, others are grateful for all that social media has provided the world. So here are 5 things about social media to be thankful for: Free feedback from customers Social media has become the digital […]

Continue Reading

Banana Republic Leverages Twitter IPO

The day had already started out on a high note for social media giant Twitter. Announcing its initial public offering and pricing its shares at $26 on November 26 was an exciting step for the groundbreaking company. Perhaps you might look at Banana Republic’s next move as poetically—and shrewdly—taking a page out of Twitter’s book. […]

Continue Reading

Get More Clicks on Instagram With Blue

Many savvy marketers are looking to make the most out of social photo sharing sites such as Instagram and Pinterest, but the secret to viral success has been more than a little veiled. Sometimes, the why behind sharing seems pretty mysterious. How does a picture manage to stand out from the crowd in an appealing […]

Continue Reading

Google+ Hashtags Are Everywhere

Google users knew it was only a matter of time before the search engine started pushing more of its Google+ content in organic search results. Aiming for what it calls a “richer hashtag experience,” Google will now begin displaying posts from its social network whenever users search for a hashtag term. Hashtags are usually used […]

Continue Reading

Topsy Lets You Search for Any Tweet in History

If you’ve been wondering what was going on in the Twitterverse at its inception in 2006, it’s now possible to find out. Thanks to Topsy, a San Francisco-based social-analytics company, you can delve into all past public user activity on Twitter. That’s over 425 billion posts that include text, images, videos, links and anything else […]

Continue Reading

The GTD Weekly Review

We are big fans of the GTD (Getting Things Done) method here and since it is Friday, we thought we’d share a great Prezi about how to best perform a Weekly Review. Even if you’re not a GTD expert this will make sense. Essentially, the weekly review helps you clear your mind for the next […]

Continue Reading

16 Reasons NOT To Invest In Social Media

Social media? Isn’t that just a fad? Isn’t it just a waste of time? Download our newest whitepaper which highlights 16 reasons not to invest in social media. That’s right; NOT to invest in social media. This paper applies thinking developed by speaker and coach Jeff Blackman who originally wrote a list of “16 ways to kill […]

Continue Reading

How Fortune 500 Companies Use Instagram

It’s no secret that people love interactive, visual content. Fortune 500 companies are well aware of this and are taking advantage of it through their use of Instagram. A study by TrackMaven showed that 22.4 percent of all Fortune 500 companies have an Instagram account, with the biggest boasting follower numbers in the millions. According […]

Continue Reading

8 Tips For Starting Out In Social Media

We recently asked a community of social media strategists on Google+ for their best beginner tip. We left it mostly open ended but promised we’d share a link to their site and we would report back once this link was up. This was a great experiment in blog writing for us. We crowdsource the content […]

Continue Reading

Get More ReTweets With Pictures

If you use Twitter for social media marketing, then you will want to do everything possible to increase the chance that your followers will ReTweet, or share your Tweet with others. Using images on Twitter is often touted as a great way to generate more attention for your Tweets and get them ReTweeted. But, one […]

Continue Reading