Author Archives Aaron Mandelbaum

2013 eCommerce Stats

2013 is in the books. Ecommerce stats from 2013 show strong growth and offer powerful tips for anyone in the space. We will have to wait for the Internet Retailer Conference in June to get the newest 500 guide but here are some quick 2013 ecommerce stats that you’ll appreciate: Mobile: $182B in mobile payments […]

Continue Reading

From Zero To Bestseller In 9 Weeks

*** UPDATE*** The Calorie Myth is officially a NY Times Bestseller! *** We began working with Jonathan Bailor at the end of October through our friends at Digipowers. His new book was released today and we are proud to have helped with the process. As of last night his new book The Calorie Myth was the […]

Continue Reading

Social Media Advice From Shakespeare

How well is your memory of eighth grade english class? If you read your Hamlet closely you will find valuable tips for managing your brand interactions online. Quick! Go find your notes… Scene three of the first act finds Laertes leaving Denmark and before he sails off, his father Polonius imparts some advice. Here is […]

Continue Reading

How A Facebook Complaint Boosted Sales

Liberty Bottleworks received a harsh complaint from a customer on their Facebook page. They responded with an eloquent and inspired post that went viral. Here’s the original conversation: So just as this hit, a former employee of Liberty posted a screenshot on Reddit and they were instantly flooded with support from across the world. Days […]

Continue Reading

Facebook Marketing Just Got A Lot More Expensive

Facebook marketing is relatively new in grand scope of life yet still represents a fundamental shift in online marketing. In fact, the business of Facebook has arguably overpowered its social implications even before its IPO. Recently, Facebook made a subtle shift in its algorithm that has significant implications for marketers. Specifically, posts that show up […]

Continue Reading

The Essential Guide to Paid, Earned and Owned Media

The first webpages were digital billboards for businesses. They were one way conversations; talking to a world-wide-web of strangers. Web 2.0 has changed everything of course but how exactly are these advances converging to help businesses deliver a rich and engaging presence online? Even more important, how can businesses effectively harness this phenomenon? Paid, Owned […]

Continue Reading

Social Media and the Retail Apparel Industry

When it comes to embracing online social networking, apparel brands and the fashion retail industry have been particularly keen on establishing a solid Facebook presence. For brands such as Zappos, drawing strength from Facebook Timelines is intrinsic to business success. Many other major brands have also figured out that since their customers already spend a […]

Continue Reading

Did the iPhone Destroy Nokia and BlackBerry?

In 2014, the tech world will observe the iPhone’s seventh birthday and its profound impact on the personal computing marketplace. Back in 2007, the late Steve Jobs had already dazzled us with the iPod, but tech analysts and observers were mystified with the iPhone. Some journalists used terms such as “game-changer” and “disruptive” to describe […]

Continue Reading

Instagram helps prevent drug sales by blocking some hashtags

It’s common knowledge that illegal and prescription drugs are sold on the streets and through overseas websites. But, who in their worst nightmare would dream that Instagram, a popular photo and video sharing social media site frequented by children and teens, would end up being a black market for illegal drug sales, and with the […]

Continue Reading

Twitter Brings Strangers to Honor a War Hero

People who underestimate the power of social media have obviously not heard about Harold Jellicoe Percival, who died at the ripe old age of 99 and had no living family or friends to survive him. Percival was a World War II veteran who was a part of the Royal Air Force and took part in […]

Continue Reading