Author Archives Aaron Mandelbaum

How To Boost Productivity With A New Desktop Photo

You work long hours and want to be efficient with your time and energy right? If you’ve read this blog a bunch (thank you) then you know GTD comes up a lot and there are so many more great things we could say about it. This post is related to GTD in a way but it […]

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5 Essential Elements Of An Editorial Calendar

Plan your work and work your plan. You’ve heard it before but how deeply integrated is that plan with your day to day? How far ahead are you planning? Recently, a few clients have asked about the best way to create and maintain an editorial calendar. Here is a crash course and a list of […]

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Why Subaru Wins At Customer Engagement

Full disclosure, I’m a huge Subaru fan. Either way, this recent stunt/campaign is awesome. Overall, the idea is simple: listen to the fans and create valuable content that is easy to share. If you can find and activate your most loyal fans in a way that helps generate new fans, deep engagement and future conversation, […]

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Kitson: A Case Study On Customer Sentiment

Kitson LA has released a new line of designer t-shirts that feature the names of prescription drugs. The shirts sell for $58 – $98 each and have caused a huge uproar. Many who have experienced the pain and in some cases loss of loved ones due to prescription drug overdoses have taken to social media […]

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How Much Did Facebook Just Spend On WhatsApp?

Facebook bought WhatsApp for $19 Billion dollars in a cash and stock deal on February 20th. WhatsApp allows users to send  SMS like messages over data networks. They give users (450 Million of them) a free year of the service then they charge $1 per year. There are no ads and they generate almost zero […]

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Infographic: Facebook Stats To Grow Your Engagement

We love statistics. Many people have dark or deeply repressed memories of their statistics classes in school but when used correctly, stats are actionable and will help you grow your business. This infographic has a number of stats which will help you grow your Facebook engagement. Take a minute to record your statistics from the […]

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Sentiment Analysis As Customer Service

A 2002 definition of Customer Service explains it is “a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation.” A Google image search for “customer service” returns pictures of people (mostly women) with headsets and huge smiles. Everyone over the […]

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Infographic: The Linkedin Ecosystem

LinkedIn is far more just an online resume and place to endorse people for skills you think they have. Groups, corporate pages, lead generation and sponsored posts all play a factor and are important to understand for businesses and individuals alike. We recently had two clients who both saw benefit from quick fixes with their […]

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Facebook Will Be Dead By 2017

Don’t quote me on that. You can thank Princeton’s Department of Mechanical and Aerospace Engineering for this prediction. They expect 80% of Facebook’s user base to disappear between 2015 and 2017. The study used mathematical adoption rates of infectious diseases and Google Trends research to guide their predictions (available in this PDF). Facebook has been […]

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5 Great Ways to GTD

45% of people make new years resolutions and only about 8% feel they are successful. The fundamental issue is that the changes people try to make are not in  fact “resolved.” So what leads to a new behavior? Change comes from making new habits. The most powerful and lasting habit of mine in the last […]

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