Author Archives Aaron Mandelbaum

How Blogging Doubled Our Traffic In 1 Month

If you build it, they will come. That may work for baseball ghosts but doesn’t work for everything. Many startups learn this the hard way. They build a shiny new site and expect the world the show up. “We thought it would be viral.” If people don’t know you exist, they can’t get infected. Our blog […]

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The Social Media Tree- Part 1: The Roots

There is life in every part of the world including the darkest caves and driest deserts. We know things can grow in even the harshest conditions but we often don’t know the best conditions for what we want to grow. Knowing what you want to harvest will determine where you plant your seeds. Also, your yield will suffer without having […]

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Why There Is Spam On My Twitter Feed?

There is an old joke applied to software which I first heard from Microsoft. It’s a simple, one sentence excuse that pops up often. “It’s not a bug, it’s a feature.” Twitter announced (via a support article) that they are working “to make your home timeline even more relevant and interesting.” They are doing this by adding posts from strangers […]

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Why You Should (and should not) Schedule Posts

Last Monday a 9-year-old girl from New Jersey was learning to shoot an Uzi at a range in Arizona while on vacation with her family. Shortly after her second attempt at a shot, her instructor was being airlifted to the hospital having been hit multiple times. He died later that night in the hospital. As the story began […]

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Better is More: Content Marketing and The Facebook Algorithm

Once Facebook became a marketing channel, everyone set out to grow their fanbase. There was little talk of content, or engagement at the time. Many agencies were selling reach and follower growth. Many promised the world and few delivered. This was an era of $0.20 CPC ads and MySpace widget installs. Social media marketing has […]

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5 Thing You Didn’t Know About Sentiment Analysis

Sentiment analysis is not only one of our most requested services, it is my favorite to work on. In the last 6 years that I’ve been working with sentiment analysis people regularly ask similar questions. Here are a few things you may not know about sentiment analysis based on our frequently asked questions. 1) What if […]

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5 Clues Your Marketing Agency is Behind the Times

You can tell if someone doesn’t know how to cook, drive or speak a language. In business you know who will make a great CFO, CEO or assistant. Marketing has changed so much in the last few years it can be difficult to determine the efficacy of their programs and processes. Many traditional marketing firms […]

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7 Ways To Be More Engaging on Twitter

Twitter is a crucial part of many social media strategies and can be very effective when used correctly. Twitter has many nuances and colloquialisms that marketers must learn to be effective. This infographic from American Express will help with that process. No matter how many followers you have these tips will help you and your brand. […]

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Internet Retailer Conference & Expo: Sentiment Analysis Contest!

This week marks the 10th annual Internet Retailer Conference and Expo in Chicago. IRCE is the largest ecommerce conference in the US and one of my favorite parts of the year. Typically they do not offer speaking opportunities to consultants but this will be my 4th time speaking and my 5th time attending. This year […]

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What is the Best Social Media Platform For Your Brand?

There are literally thousands of social networks with millions of users. One quote you often hear around Icebreaker folk is, “If they aren’t talking about you online today, they’ll start tomorrow.” Choosing a social network is as a  marketing platform requires thought, planning and strategy. Here is how not to choose a social media platform: […]

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