Author Archives Aaron Mandelbaum

Icebreaker Consulting Manifesto

15 days into the year. How are your resolutions going? We aren’t too big on resolutions but we realized that we have never shared who we are and what we are committed to. This is what fuels us each day of the year: We exist to educate, solve problems, train, and inspire. We love what […]

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BIg Drop In Instagram Followers? Here’s Why.

On December 19th 2014 Instagram purged millions of fake accounts. Many brands from Justin Bieber to Barack Obama lost significant followers. Even the official Instagram account lost 30% of its followers (18.9 Million), the most of any brand on the list. Here are some numbers: National Geographic: 229,000 followers lost. New count: 9.75 million Nike: 257,000 […]

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Top Posts of 2014

2014 has been an amazing year for us! We hope that you have had a great year as well. We are taking a look back at some of the top posts from the year in case you missed anything. These were the most clicked, shared, linked, and discussed posts of 2014. With your support we […]

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Social Media Weekly Schedule (Infographic)

Do you have a weekly routine for you social media team? Do they know what basic items need to be completed every week so they can stay on top? Rignite published this handy infographic to help. Take a minute to review this and tweak it for your specific needs. Again, this is a generalization; you may […]

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The Social Media Tree- Part 3: Limbs and Leaves

Welcome to the final part of our social media tree analogy. In part 1  of this series we discussed seeds and roots. We talked about how to create a space for social media to thrive. In part 2, we discussed breaking out of the soil; creating leaves and deep roots to connect you with the world around you. Here […]

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The Social Media Org Chart

“Where does social media sit in your organization?” “In the cloud! LOL #marketingjokes #lol #funny” Yes yes, very droll but as I drove this actual twitter conversation offline and deeper it became clear that those responsible for social media had minimal oversight and scattered responsibilities. Recently another colleague working with a Fortune 50 company met […]

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Proof That Chevy Understands Social #TechnologyAndStuff

This Vine is just a sample of the awkwardness that was Rikk Wilde at the MVP ceremony. Rikk is a representative of Chevy who was given the task of highlighting the new truck the company was giving away. Within seconds, #ChevyGuy and #TechnologyAndStuff became trending topics across the world. To further complicate matters, the truck […]

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The Social Media Tree- Part 2: Emergence

Welcome to part two of our social media tree analogy. You can find part 1 here and part 3 soon! Break Through to the World Above In our first installment, we discussed how your owned media needs room and nutrients to grow. Once your roots begin to spread seeds begin their journey up, seeking different nutrients. Two important things […]

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5 Status Update Ideas For Brands

We all get writers block once in a…. Uh…. Ummm…While. Yes, once in a while. Often the issue isn’t what to say, the issue is about what to say. Here are some structures you can use to post online. These work as status updates, blog posts, tweets, etc. We’ve stressed the importance of blogging and using a calendar. These ideas […]

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How Screen Size Affects Marketing

What’s a phablet you ask? A phablet is a device that is larger than a phone and smaller than a tablet. Typically, it more of  a large phone VS a small tablet. On the heels of Apple announcing the iPhone 6 and 6 Plus we thought we’d share this infographic on The Rise of the Phablet written […]

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