Author Archives Aaron Mandelbaum

Superbowl Ads Start Early

For decades, the annual Superbowl broadcast had been the launching platform for the most innovative and, sometimes, controversial television ads of the year. As the event within the event, viewers have come to expect entertainment, with the ads themselves often outshining the play on the field for brilliance while others are worthy of the promotional […]

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Are You Having Leadership Conversations?

Leadership Conversations by Alan Berson and Richard Stieglitz is the ultimate guide to thriving as a high-potential manager and climbing the ladder to become a top organizational leader. Rather than engaging in an ongoing race to be heard and/or produce results, leaders of any level must learn how to ask great questions and listen to […]

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Searching for a $50 billion business? Google it.

In the cosmos of business dynamics, fortunes are always liable to change. Even the biggest players experience horrifying plunges into dark holes of monetary losses. However, in the same tempestuous world, there are some players who incredibly maintain continued runs of success, much to the awe of everyone. It is therefore no surprise that the world […]

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We are never alone

Melissa Stetten is a model. On a recent trip from LA he was chatted up by Brian, the man next to her who made a number of advances including misinformation about his past. He thought he was only speaking to her but as social media teaches us, we are never alone. Melissa began sending snippets […]

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#Hashtags- 2012 Word of the Year

The American Dialect Society votes on the word of the year and for 2012, they nominated and voted on Hashtag. The ADS’ chair of the New Words Committee, Ben Zimmer, said that the word was a “ubiquitous phenomenon in online talk” It even beat out “Fiscal Cliff”. In fact, the last print edition of Newsweek featured […]

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Social fail- Breastfeeding

This is one of those exciting moments where people can agree and disagree all at once. There has been an ongoing debate in America about the right to breastfeed in public. Whatever your take on the subject, if you run the social media for an entity who wrongfully/forcibly removed someone from your property, don’t draw […]

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Where to find news online

People seem to think that news happens faster today. I say that news is happening as fast but our access to it is enhanced. Not necessarily faster, access is enhanced in that we can now be pushed articles and stories that the web thinks we will like. After reading, we can then share these with […]

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The Future of Connected Devices

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