Author Archives Aaron Mandelbaum

SXSW Day 1: First Impressions

I am two free t-shirts and two blistered ankles into SXSW. I’ve not gotten in to any events. The first event I was hoping to see was full 2 minutes after it started. The line that stretched around the block was told they had a “chance” to get into the next event in 90 minutes. […]

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Post Suggestions?

We have received emails and messages with post suggestions in the past and so today we launched an interactive wall via Padlet to make the process even easier. You can write a suggestion or paste a link or photo and you do not have to register or login to the site. While we cannot guarantee […]

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Google Glass Preview

Google Glass is finally here, at least for early adopters willing to shell out $1,500 for the prototype shades and agree to serve as test subjects for the next few months. Through a series of processors, sensors and communication devices, Google Glass connects users with others in their social circles, provides instant information, augments reality […]

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Facebook Engagement Tips

Facebook engagement is key to most social programs. Facebook is the largest social network in the US and chances are that your current customers, potential customers and competitors are there already. Just having a profile is not enough though. There are many reasons for this; there are too many reasons to list here in fact. […]

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Email Overload: 2012 Email Stats

The average person spends about 28% of their week managing email. The average CEO gets 200-300 emails PER DAY!! Email overload? We have worked with CEOs who had over 70,000 unread messages in their inbox; it was absolutely costing them business. Email overload and email management is a key conversation we have with clients. We […]

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Facebook “likes” Photos

Facebook is constantly updating its algorithms, and it is easy to have your Facebook page get lost in the shuffle. You could pay to increase your page’s visibility with a Promoted Post or a Sponsored Story, but you don’t have to. Paying for posts can defeat the true sociability of social media. Visual Marketing Doesn’t […]

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Best and Worst Superbowl Ads

Everyone knows that the Baltimore Ravens beat the San Francisco 49ers. Yet, there was another match that came down to the wire – 2013 Super Bowl ads. With millions of dollars invested in one ad, Super Bowl ads are in their own league. Oreo The Oreo whisper Super Bowl ad scored the winning touchdown. The […]

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Employees Win Right to Complain on Social Media

If your business regularly scours Facebook, Twitter and other social media for negative comments from employees, you may want to think twice before firing them. Thanks to a National Labor Relations Board ruling handed down in late December 2012, a national law passed in 1935 that protects workers’ rights to strike or picket in front […]

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Google Analytics in Real Life

any companies spend thousands of dollars on their websites and still lose potential customers. Google Analytics recently released a series of hilarious videos that show how many online shopping companies can lose their customers without realizing it. The videos show why it is important to understand your customer’s needs and to research your website’s statistics. […]

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Twitter hack- Are you at risk?

Yes, you are. But you don’t have to be. The last two weeks has brought an increase in cyber-attacks. The New York TImes and Wall Street Journal have both reported security breaches and the Twitter hack happened onFriday February 1st, Twitter announced a breach of their own. Up to 250,000 accounts may have been accessed. They report the event […]

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