Author Archives Aaron Mandelbaum

5 Google Tips for Smarter Searching- Infographic

Here is a quick infographic with handy Google tips. These tips will enhance your search capabilities and hopefully, the results you get!   Add the site you want to search on. If you add “site:url.com” before your term, that search will only look on that site not the entire web. Here is a great example: […]

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INFOGRAPHIC: Average Facebook Performance

All Facebook posted an infographic that highlights key stats to track regarding your facebook performance. We have worked with a number of CMOs and marketing departments who are delivering Facebook stats up the chain. More often than not, these reports are sparse or are not giving a clear picture. Many are only reporting fan growth. This certainly is an […]

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Is Friendster the New LinkedIn?

From the press center: Friendster.com peaked in 2008 and saw a sharp decline in traffic as Facebook rose in popularity. 2013 could be the year of its return to social media dominance. Icebreaker Consulting of New York City and some of their partners are investing big money and significant resources on Friendster in the coming […]

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Not Just Videos, YouTube can Handle Photos

The Digital Inspiration Blog posted a great article about making a YouTube Slideshow. While this is interesting for the masses, brands and businesses should consider this as one more argument against YouTube being difficult to tackle. Filming and editing are still expensive. Motion graphics are even more money. This easy alternative is a great addition […]

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Protected: Our Painted Picture

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Mobile E-Commerce Sales Reach New Heights During 2012

In just one short year, mobile e-commerce sales figures have climbed 4 percent. During the 2012 sales year, m-commerce sales reached a new milestone of $24.7 billion. Mobile devices now account for 11 percent of the e-commerce purchases that are made every year in the United States. In 2010, only 7 percent of e-commerce purchases […]

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Qualcomm Bus Stop Experience

Qualcomm is synonymous with mobile. To highlight this, they have created a viral video which focusses on the Qualcomm bus stop experience. The bus stop ads were replaced with URLs and copy asking if people were bored or wanted to see something different. Visitors who visited the website saw one of three various and exciting surprises. All […]

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How to Win Holiday 2013

Once a wary proposition, online shopping has become the darling of many consumers with its easy point-and-click mechanism. While in-store shopping has fallen over the past few years, online retailing has increased, especially during the holiday shopping season when time is at a premium. The 2012 season was the most successful online retailing season on […]

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Sxsw Day 3: Marketing for Non Profits

I took a break from SXSW to have an early lunch at SaltLick. This famous BBQ place is about 30 minutes south of Austin and you may remember it from Top Chef. It was a nice detour out of town. Once I got back downtown the Marketing for Non Profits meetup was starting. This was […]

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SXSW Day 2: Lining up to line up

Day two of SXSW Interactive. I had 12 events on my calendar. I got into one of them. The first event I headed to was called Brand Fans, the New Brand Marketers. The panelists were impressive members of Pepsi, Frito-Lay and Facebook. Full. The volunteer in front of the door said he turned away over 1,000 […]

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