Author Archives Aaron Mandelbaum

We Are Pleased To Announce Our Recent Acquisition.

We are pleased to announce that we have recently been acquired by Digipowers Inc based in San Francisco and New York City. Digipowers provides world-class marketing and cutting-edge technology solutions for an impressive list of clients including NBC, Playstation, The USA BMX Olympic team, Super Bowl 50, Hearst, and more. We have worked together for many […]

Continue Reading

Why SEO Is Not The Answer

Unless the question is, “What’s a three letter acronym for the process of increasing organic website traffic,” SEO is not the answer. Recently we’ve been shifting attention from SEO to other marketing strategies for new clients. Here are the items we look for in an SEO client: Do you have a unique selling proposition? That is, why […]

Continue Reading

How Saying “No” To Customers Wins Us Business

“Hi, can you help us with XYZ?” “Yes, but… why?” Roughly 80% of our customers are referrals. The conversations often start like this one. People call for help with a specific program, tactic, or event to market, and many times when asked if we can help, we say no. Then, they hire us. We start by asking […]

Continue Reading

Piracy Via Twitter: Periscope, Pacquiao, and Phones

A-list celebs paid up to $300,000 to be closest to the blood and spit. Pay-Per-View viewers paid close to $100 to watch from their couches. Others opted instead to watch for free vialive-streaming apps Periscope and Meerkat. Quick History: Meerkat launched to much fanfare just before Twitter launched Periscope. Both offer similar services allowing people to stream their […]

Continue Reading

Yup: An Open Response to Frank Cespedes

For those of us who aren’t Frank Cespedes, this is an open response to an article he wrote on the HBR blog. My intention in writing this is to address a few key points that require further attention. Black and white arguing points with little context work against the industry. I am completely open to […]

Continue Reading

Top Social Influencers You’ve Never Heard Of

Early in the month, Twitter bought itself a talent agency. Niche is a NYC based company that pairs web talent on Instagram, Twitter, Vine, and Tumblr with advertisers. While you may not notice these influencers if you walked past them on the street, your kids and anyone in Gen Z (born 1997 – 2002) does. These weblebrities […]

Continue Reading

FCC Passes Net Neutrality Regulation

With a 3-2 vote the FCC passed strict Net Neutrality regulations today. The two democratic members joined the chairman against the two republican appointed members. What exactly does this all mean though? Essentially, the regulation states that ISPs and governments treat all data as equal. The risk averted here is that your access to the internet would be filtered […]

Continue Reading

5 Reasons Not To Advertise on SnapChat

You may have heard that SnapChat has started selling advertising space last fall. So far companies such as McDonalds, Samsung, Macy’s, and EA have all jumped on board. You may be interested in buying an ad but why buy one instead of building a presence like any other network? If you’re on the fence, here are […]

Continue Reading

Infographic: Multi-Channel Marketing Campaigns

Multi-channel marketing is less of an option and more of a standard. One important thing to note is that many marketers are utilizing more than one channel without making an effort to devise an optimized plan which leverages interaction. For more details, we reached out to our friend Monique de Maio at onDemand CMO. At onDemand CMO, we […]

Continue Reading

Help! Strategic Hashtag Suggestion Wanted

Strategy as a word gets thrown around a lot. People are looking for it, others claim they have it. Some say they do it and most posit they need it. Talking about it is fairly meta but if you don’t know where you’re going, how will you know you’ve gotten there? In all our time consulting people and businesses […]

Continue Reading